The growth, adoption, and momentum of social networking over the past 18 months brings another round of significant change for recruiting departments. The first question that needs to be answered is whether or not you believe social networking is all hype or if it will result in lasting change. Then you can answer the question,... [full article »]
Susan Burns
Articles by Susan Burns...
Using Social Networks to Communicate and Engage: The Future of Your Talent Acquisition Strategy
What’s Next? The Emergence of Hiring Management Systems
How quickly some things change! The idea of a Walkman sounds positively archaic in today’s iPod world. Your kids (or interns) probably have no idea what an LP is, but say “MP3″ and the know immediately what you’re talking about. So perhaps we can all take some comfort in that fact that, even in... [full article »]
Delivering a Balanced Employment Brand Experience
Beyond balancing the unlimited creativity and seductiveness of the Internet lies the challenge of delivering on and perpetuating the promise of the employment brand. But if you move forward with an online employment platform without clearly articulating technology requirements, you could wind up diluting the job seeker’s experience and negatively impacting your employment brand. One... [full article »]