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3 Great Recruitment Marketing Tactics

by Oct 24, 2014, 12:16 am ET

Screen Shot 2014-10-14 at 3.15.59 PMYou’ve heard of all the same old tactics. Narrow your funnel, speak to the candidate, build trust and rapport, use a CRM. All of these are valuable, but they could be the fodder for any of the articles you see here or any other digital watering hole on the Internet. What I’ve been noticing lately are very cool, very novel tactics used by companies, often those who don’t even have a recruiting function per se. Here are some brand new plays to add to that well-worn playbook you use when approaching new talent. keep reading…

Out in the Real World, a Lot of Jobs Just Aren’t That Amazing

by Oct 23, 2014, 12:39 am ET

Screen Shot 2014-10-22 at 11.30.07 AMIt’s difficult to attend an HR and recruiting centered conference and not find yourself sitting among a choir while one of our industry’s messiahs preaches to a crowd of smiling faces nodding in agreement to the sermon.

I’m not even saying it’s a bad thing. Sometimes it can be therapeutic. Lately it seems our spiritual advisors in talent have learned a new hymn, or perhaps they’ve simply remixed an old one and it just sounds cooler because there are more and more voices chiming in.

The tune is the one about finding and recruiting people who have found their passion. It’s in the key of C, since C is for “calling” and we want to hire only the best people who have found their calling. A lot of people are singing it. The melody is beautiful and I suggest giving it a listen if you’ve never heard it. You’ll be changed, if only briefly. keep reading…

LinkedIn Terms Update: Your Content Is Yours (and Please Don’t Spam)

by Oct 22, 2014, 6:55 am ET

LinkedinLogoTransparentFor most recruiters, LinkedIn’s updated user agreement that goes into effect Thursday doesn’t change much. Recruiter customers will still be able to search for candidates, download profiles, send InMails, and generally source as they have before.

The biggest change is that LinkedIn says you own the content you post on the site. That, and the simplicity and clarity of the wording of the updated terms of service, have earned LinkedIn kudos with one writer calling the changes “monumental for the industry.” More about that later. keep reading…

ERE Webinar: Attract Top Talent With Your Employer Brand

Date/Time:
Wednesday, November 19, 2014, 2:00 pm ET
Duration:
60 minutes
Registration:
Register for this free webinar

presented by David Lee

A lot of questions can be asked to self evaluate whether or not your employer brand is effective, such as “does your employee value proposition match with the employee experience you actually deliver?” If you’re unfamiliar with or unable to evaluate the effectiveness of your employer brand, then you’re in the right place, because this upcoming Indeed-sponsored webinar, featuring host David Lee, will provide a smorgasbord of relevant info, including:

  • How to deliver on your brand promise … consistently
  • Have a brand that attracts genuine talent, and how to help make that happen
  • Making sure managers understand their central role in the brand
  • And so much more!

Best not miss out on such a truly helpful webinar; register today and start attracting that top talent sooner than later!


More information | Register for this webinar

LinkedIn Working on New Tool Showing Size of Talent Pool

by Oct 21, 2014, 1:26 pm ET

Screen Shot 2014-10-21 at 10.12.36 AMLinkedIn’s annual conference — in addition to its high-end audio/video production and its steady supply of food, entertainment, coffee, and miscellaneous other beverages — is known for an annual product launch or two (see the second paragraph from last year’s event).

This year, LinkedIn announced it’s working on two new tools, both being piloted by some customers now and set for release in 2015. keep reading…

Examining the Growing Trend of ‘Ban the Box’

by Oct 21, 2014, 12:32 am ET

Screen Shot 2014-10-06 at 2.21.00 PMEmployers often seek as much information as possible about their candidates and the strengths and competencies they can bring to the company. But is asking about their criminal history during the application process going too far?

With the proliferation of “ban-the-box” laws in the U.S., whereby multiple states and local governments have passed legislation requiring that employers remove the questions pertaining to previous arrests or convictions from employment applications, that seems to be the trend.

While many of these laws pertain exclusively to employers in the public sector, there are a growing number of laws that apply to private employers as well. Such laws are currently in place in 13 states, with New Jersey being the latest to join the “ban-the-box” movement in August 2014 and Georgia lawmakers considering coming aboard as well. Many local jurisdictions have also banned the box, including Baltimore, Philadelphia, Seattle, Buffalo, San Francisco and, most recently, Washington, D.C.

As such laws continue to gain steam, employers must understand their responsibilities and how they can ensure compliance. But the most effective strategy is to stay ahead of the curve by working to eliminate the criminal history question before local regulations mandate it.

The Need for Ban-the-Box Laws keep reading…

Ebola — Are Your Corporate Leaders Prepared for All Upcoming Employee Issues?

by Oct 20, 2014, 12:38 am ET

Screen Shot 2014-10-16 at 1.45.18 PMYou might initially think that Ebola is only a medical issue, but corporate leaders, HR, and recruiting professionals should realize that the likely upcoming Ebola-related panic and anxiety will also negatively impact an organization’s employees and candidates.

Take a moment to visualize this possible scenario where during the upcoming flu season employees will irrationally stress, panic, and avoid other employees and customers who appear to be even slightly symptomatic. Envision an HR function that will be bombarded with questions and concerns about sick leave, medical benefits, and a variety of Ebola related issues.

So if you operate under the philosophy that it’s better to be prepared than surprised, prepare for the possibility that the fear of the Ebola disease alone will result in severe employee stress, turmoil, and lower productivity.

The Top 10 Ebola-related People Management Issues You Should Be Preparing For keep reading…

Upcoming Webinars You Won’t Want to Miss

by Oct 17, 2014, 3:45 pm ET

How to Successfully Hire Seasonal Associates

Hiring seasonal associates efficiently and effectively in a very short timeframe is something H&R Block is very familiar with. Kristi Jones will discuss how H&R Block ramps up from 2,000 regular associates to an additional 75,000+ seasonal associates for tax season. She’ll discuss some of the successes and challenges they have faced when hiring seasonal associates for both corporate and field locations. A few of the topics Kristi will touch upon are workforce planning, using lean methodology, scheduling/interviewing, training for your hiring managers and recruiting team, and using social networks.

Date/Time of Webinar: Tuesday, October 21 at 11 a.m. / 2 p.m. Pacific

Registration Link:  https://cc.readytalk.com/r/bmki4mldixhn&eom

Sponsored by:  Jibe

 

And later this week …

Inside Career Website Redesigns: Trends and Takeaways from the Talent Community

With a recent survey revealing 60 percent of the respondents admitting that their current career site could be better or does not even meet their needs, and an additional 35 percent planning a career site overhaul in the next 12 months, it is clear that there is a huge amount of improvement to be made. Please join host Jody Ordioni if you have any interest at all in a redesign in the near future. Or join in if you have any interest in the following:

  • Forward-looking and practical information that will aid you in your redesign
  • Keeping up on the newest trends, best practices, and latest predictions
  • Expanding your understanding of website redesigns in general

Date/Time of Webinar: Thursday, October 23 at 11:00 a.m. Pacific / 2 p.m. Pacific

Registration Link: https://cc.readytalk.com/r/snyhdt4sfkxa&eom

Sponsor: Findly

Some Quick Thoughts on Big Data and Metrics

by Oct 17, 2014, 12:08 am ET

common metricsA lot of companies have been talking about big data lately, but what does mean for us in HR and talent acquisition?

Simply put, it is using data to spot trends and make decisions that impact the business. This is no different from what companies have been doing for a while in other functional areas such as finance, corporate strategy, supply chain, and more recently HR. It is just that how this is captured, analyzed, and presented has changed.

Geoffrey Dubiski of Sumner Grace and I once gave a talk on “Recruiting and Your Bottom Line” at an IQPC event.

I think the points we made are still valid. Here’s an outline of some of our thoughts: keep reading…

Webinar: Next Generation Recruitment Marketing

Date/Time:
Thursday, November 13, 2014, 2:00 pm ET
Duration:
60 minutes
Registration:
Register for this free webinar

presented by Bryan Chaney

Recruitment marketing has changed, and will continue to evolve. That is the current reality of recruitment marketing and that is also why being in attendance at this upcoming webinar featuring host Bryan Chaney will allow you to take home the following:

  • Why video is replacing voice messaging
  • “Candidate Motivators” —  what they are and how to use them
  • How to create 1-to-1 marketing campaigns by skillset
  • Save precious recruiter and hiring manager time
  • When and when NOT to involve the marketing department

With the recruitment marketing world in a constant state of flux, this is one webinar that you will not want to miss; register today and ensure you stay ahead of the curve.

More information | Register for this webinar

Fed Bank Says Worker Shortages Putting Pressure On Pay

by Oct 16, 2014, 6:40 pm ET

Reports from the Federal Reserve say shortages of skilled workers in a variety of trades are showing up here and there across the U.S., putting upward pressure on pay.

Employers are having to pay more to attract workers in construction and manufacturing in several parts of the U.S. In parts of the Midwest, mid-Atlantic region, and the Northern Plains states, transportation workers are seeing somewhat higher pay. And in New York the number of workers quitting to take higher paying jobs is on the rise.

That shortages of some professionals exist is nothing new. Last week Dice reported that unemployment among tech professionals had fallen to an average 2.7 percent in the third quarter. And SHRM’s LINE Report for October said its measure of recruiting difficulty has been going up for seven months straight.

But the Fed’s October 15th “Beige Book” notes that “Most Districts reported that some employers had difficulty finding qualified workers for certain positions.” (The nation is divided into 12 federal reserve districts.) keep reading…

How This New Zealand Technology Company Has Been Able to Double Headcount Each Year

by Oct 16, 2014, 12:58 am ET

office photoEROAD is an Auckland, New Zealand-based startup that was established to modernize road user charges in New Zealand. In 2007 the business began to commercialize its research and development and seven years on, it has just launched in both Australia and the United States.

Having seen several articles about EROAD’s recent IPO, growth into Australia and North America and its comparatively huge demand for highly skilled engineers, I met with EROAD’s HR Manager Rebecca McKaskell to gain an insight into how with a relatively unknown brand she has been able to support the highly technical resourcing demands of this business. keep reading…

By a Landslide, Flexible Work Is a Success

by Oct 15, 2014, 3:27 pm ET

Screen Shot 2014-10-15 at 12.27.15 PMSeventeen times as many HR professionals say that telecommuting on a regular basis is successful than say it is unsuccessful, according to a study released today. keep reading…

Mr. Background Check’s Checkup

by Oct 15, 2014, 12:55 am ET

Screen Shot 2014-10-07 at 2.51.03 PMScene: Antiseptic, hospital room filled with the latest diagnostic equipment. Mr. Background Check lies happily in bed, not a care in the world. By his side are his nurse and doctor.

Nurse cheerily: Good morning Doctor. How is Mr. Background Check today?

Doctor checking an exam chart: Well, let’s see … no heartbeat, no pulse, no brain waves

Nurse raises back of hand to mouth: You mean he’s …

Doctor interrupts: No, no, Mr. Background Check is alive and well.

Nurse: But how can that be? With no brain waves I’d have predicted he ‘d be (pause) gone.

Doctor: No surprise really. We could never predict very much from the information we get from Mr. Background Check

Nurse: Then why do we collect the information?

Doctor pauses, then angrily: Because we always have. That’s why.

Stage direction: Doctor quickly exits stage left in a huff. Nurse looks at Mr. Background Check, shrugs her shoulders and exits stage right.

Do you rely on the information garnered in background checks to make employment decisions? Most of us do. But, the research on selection methods’ ability to predict job success puts background checks near the bottom of the list. keep reading…

What Employers Can Learn From the Abercrombie Religious Discrimination Case

by Oct 14, 2014, 12:49 am ET

Screen Shot 2014-10-10 at 11.18.54 AMOver the past five years, the EEOC has seen a significant increase in charges of religious discrimination. Between FY 1999 and FY 2008, the EEOC received an average of 2,447 such charges per year. Between FY 2009 and FY 2013, the EEOC has received more than 3,000 such charges each year, with a record 4,151 charges received in FY 2011 alone. With the religious diversity of the country increasing, it is unsurprising that public and private employers and applicants and employees of faith are struggling to figure out each other’s expectations.

Hopefully, the Supreme Court will be able to provide some guidance on the subject. This week, the Court agreed to review a decision from the Tenth Circuit Court of Appeals involving Abercrombie & Fitch’s decision to deny employment to applicant Samantha Elauf because she wore a headscarf to her interview. Abercrombie has adopted a “Look Policy” for its “models” or sales floor employees, which prohibits models from wearing black clothing or “caps” and subjects violators of the Look Policy to discipline up to and including termination.

Elauf is a practicing Muslim and has been wearing a hijab or headscarf since the age of 13 for religious reasons. During the interview, Elauf wore a black headscarf. The interviewing manager assumed that Elauf was a Muslim and wore the headscarf for religious reasons.  But neither she nor Elauf said anything during the interview to confirm or counter that assumption. keep reading…

The Top 10 Actions for Dramatically Improving Employee Referral Program Results

by Oct 13, 2014, 12:02 am ET

As the economy improves and recruiting top talent becomes more difficult, focus on employee referrals. They routinely produce the highest volume and quality of hire. If you are getting less than 40 percent of your hires from your employee referral program, here are the top 10 actions that I have found will dramatically improve your ERP results.

The Top 10 High-impact Actions for Increasing Referral Results keep reading…

Webinar: Don’t Compromise Your Talent Strategy with the Wrong Tactics

Date/Time:
Thursday, November 6, 2014, 2:00 pm ET
Duration:
60 minutes
Registration:
Register for this free webinar

presented by Lou Adler

Is your company trying to implement a “hire the best talent” strategy and simultaneously refusing to offer a competitive compensation package? Having trouble hiring the best people because your hiring managers are only willing to offer lateral transfers? Are your critical jobs hard to fill because the best people are passive candidates and all you can do is cross your fingers that they respond to a boring and demeaning job posting?

If you answered yes to any of these questions, you need to join Lou Adler on Thursday, November 6, for this informative webinar. He will help you tackle each one of these challenges, by helping you start to understand how to convert jobs into careers, how to tame hiring managers, how to build a deep network, and more. Don’t maintain the status quo. Don’t keep doing the same old things. A strategy to raise the quality of people you hire requires a new way of thinking and a new set of tools and processes to pull it off. Don’t miss this webinar!

 

Can’t attend the live event? No problem! Register and receive links to the webinar slides and the recording!

More information | Register for this webinar

Webinar – Preparation is Key: Implementing an ATS

Date/Time:
Wednesday, November 5, 2014, 2:00 pm ET
Duration:
60 minutes
Registration:
Register for this free webinar

presented by Shawnee Irmen and Megan Stanish

Planning to embark on the critical mission of implementing an applicant tracking system for your organization? Then this webinar is a must-see! Whether simply from oversight or because of assumptions, missing key pieces of the puzzle until after you’ve gone live is a common problem. If you want to avoid your users bringing red flags and horrible “misses” to your attention or realizing at the last second you may need customizations before being able to bring this system to life, then join Megan and Shawnee on Wednesday, November 5 for a step-by-step guide for implementation, based on recruitment industry leaders’ experiences with applicant tracking systems. It will be an in-depth look at what you need to know to make your implementation a success.

More information | Register for this webinar

Recruiting in the Purpose Economy

by Oct 10, 2014, 12:45 am ET

Psychology TodayPurpose.

It’s what employees and job candidates, particularly the millennial generation, want in their work. And it’s what companies need in their teams to produce the goods and services millennials and others want to buy.

Employers are starting to find clues to help them attract people with purpose. keep reading…

Webinar: Hiring Metrics — Linking Talent Metrics to Quality of Hire & Financial Performance

by Oct 9, 2014, 11:12 pm ET

Today’s market is seeing hiring metrics as a benchmark to achieving business goals, and this is especially true in the areas of HR, Recruitment, and Talent Management. With that being said it is quite helpful to know exactly WHAT they are looking for, and your host in this upcoming iCIMS sponsored webinar, Shanil Kaderali, has the answers as well as the following:

- What defines both pre- and post “quality of hire” metrics

- The link between financial performance and talent metrics

- A comprehensive, analytical (yet summarized) session for talent acquisition and HR leaders

- And so much more!

This is absolutely one webinar you do NOT want to miss; if your organization is currently using metrics to gauge their benchmarks/goals then you NEED to know just what that entails. Hurry and register today and don’t miss out!

Date/Time of Webinar: October 15, 2014 at 2 p.m. EST

Registration Link: https://cc.readytalk.com/r/xanh61e15ap2&eom

Sponsor:  iCIMS

Can’t attend the live event? No problem! Register and receive links to the recording and slides!