We pause now, before beginning our workday, before we plunge into this post about Mars and Monster, to pay homage to television’s most real unreality comedy show, The Office.
The show’s finale aired last night, ending nine years of episodes that anyone who has ever worked in an office, especially a sales office, would instantly recognize as real life snippets slightly disguised. At one point or another, we’ve all had a boss or known of a boss as quirkly lovable as Michael Scott.
And what The Office did for — or is that to? — HR, but cast it as the stereotype of itself. Toby, the mild-mannered, accidental HR representative of corporate in the Scranton branch office, will forever be who every viewer of working age will picture when HR comes a’calling. (Unless they think of Catbert, who inhabits the opposite end of the HR spectrum.) keep reading…
Odds are, you read the title and just said, “not me!” So we’re left with the question, “Is it worth your time to build an employment brand?” Absolutely.
I get it. There aren’t enough hours in the day, and this isn’t exactly a “today’s to-do list” type of endeavor. But building an employer brand is only as complicated and time consuming as you make it. It will also be as expensive as you make it, but it will be worth more than its weight in work.
You will get more out of a properly constructed employer brand than you put into it. And if you believe that time is money, then take note. In a survey of more than 4,700 talent acquisition decision makers, a reported 50 percent savings in cost per hire is associated with a strong employer brand.
I work with small- to medium-sized businesses every day, and many of them don’t have the time, resources, or knowledge base that the big guys do to recruit. That’s where employer brand shines. According to research firm Universum, two of the top three channels that will be the most used for employer brand promotion are the website (92 percent) and social media (80 percent). Most of us have those things and in a smaller firm you often have far more access to the control of those things than you would in a Fortune 500.
Here’s what to do: keep reading…
Smarterer has won the 2013 startup competition at the Recruiting Innovation Summit.
The award comes with a $10,000 prize. It was selected by three judges: ERE Media Founder David Manaster, Greylock Partners Talent VP Dan Portillo, and Universum Founder Lars-Henrik Friis Molin. The judging panel considered in its decision the results of an audience vote done via text message (judges and the crowd each received a 50-50 weighting).
Friis Molin says the Smarterer tests are “perfecting themselves” through crowdsourcing. (Here’s more on Smarterer.) He sees it as one of the potential future gold standards in the assessment field. David Manaster said he tried the test and found it as fun as Smarterer claimed. He also said that given Smarterer’s “consumer approach” he also thought the test could be a future gold standard.
It was the elite of an elite group of new tools and technologies rolling out for recruiting departments, including one that would help companies hire teams (vs. individuals); another that would add a one-page candidate proposal to the application process; and another that would help companies create mobile careers sites. And more.
Meanwhile, two other companies were also winners at the event. keep reading…
The U.S. EEOC has some new documents out that help when recruiting and selecting people with disabilities.
The info covers cancer, diabetes, epilepsy, and intellectual disabilities. keep reading…
From the department of where-are-they-know … whatever happened to Mystery Applicant, winner of last year’s competition between startups in the recruiting field?
If you don’t know the company, it automates candidate feedback. So it asks job seekers what they think of your brand, whether they are satisfied with their experience as a candidate, their preferred interests/channels for job seeking and career content about your company, and more. One of its clients, G4S, has used the information it has gathered to improve recruiter skills, and refine its brand messaging.
Anyhow, back to what it’s up to. keep reading…
More tech startups than at any time in the last four years will be looking to hire this year, says Silicon Valley Bank, but they worry they won’t be able to find the talent they need.
Even as most leaders and founders of the firms surveyed by the bank for its annual Startup Outlook say conditions in the U.S. are better this year than last, the number of them who report hiring talent is their biggest challenge has grown. Nine out of 10 executives report finding and hiring the talent they need is their biggest challenge. keep reading…
“Talent community” is one of those phrases that means something different to everyone — something I mentioned back in 2011 with the launch of a bartender community.
But — setting aside the definition of these communities in the first place — who exactly might be part of such a group?
Ascendify Founder & CEO Matt Hendrickson says there are five different categories of people who could be community members: keep reading…
presented by Jenny DeVaughn and Brett Underhill
Winning the war for “right-fit” talent is increasingly difficult, especially for harder-to fill positions. Many organizations are turning to social media to help increase their candidate pool with qualified applicants, but are unsure what the best strategy is for success.
Jenny DeVaughn, Senior Director of Employment Branding and Social Media at Randstad Sourceright and Brett Underhill, Director, Recruiting of Programs, at Prudential Financial will guide attendees through best practices and actionable tips for implementing social media strategy to identify and recruit the right talent. Through real-life examples of tactical recruitment campaigns and innovative ideas, attendees will learn how their organizations can implement a social media strategy that highlights a strong employment brand message and differentiates the organization to engage the individuals who will help them meet their overall business goals. Attendees will also gain insight into how they can identify and align recruiting and organizational goals to create recruitment marketing campaigns that engage a diverse candidate pool. A targeted social media strategy also helps to highlight what analytics and metrics should be measured to determine the overall effectiveness of their employment brand and return on investment.
Jenny and Brett will also highlight why interactive, live and shareable content is so valuable to social media strategy, and how employers can leverage employment assets about the organization’s brand and culture, and help candidates consider them for an opportunity.
More information | Register for this webinar
LinkedIn’s killing it when it comes to gathering data on each and every one of us, with each and every one of us doing the work for it to populate our profiles and thus collect that data.
That LinkedIn mother lode will keep growing, says Jon Bischke, founder of Entelo. But so will the rest of the world’s information — information that we won’t be putting into LinkedIn. keep reading…
You know what’s been happening seemingly every year, the last several: we start out the year talking about how the economy and job market are improving, and then as the year goes on, we start talking about how they are not.
Perhaps that won’t be the case this year, says Toby Dayton, from the job search engine LinkUp. Dayton is “cautiously optimistic” about a decent second, third, and fourth quarter of 2013.
Dayton, speaking at the Recruiting Innovation Summit in San Francisco, gives these three reasons for his optimism, based on LinkUp’s data showing growth in job posts and recruitment advertising: keep reading…
Everyone seems to agree that generalist large scale job boards are in trouble, and others are profiting. The decline of the Monster share price to below five dollars, parallel to the success story of LinkedIn stock, and the recent valuation of Indeed.com nicely illustrates these shifting dynamics. Generalist job board revenue per posting is declining, and they are facing tough competition from smaller niche job boards, job aggregators, and social networks. Will job boards remain relevant in recruitment?
The main question is not whether job boards are relevant, but whether their search results are relevant for their users. Do job seekers find the job they want, and do employers find the candidates they need? It is a simple equation of attention and relevance, and currently the competition happens to play a better card on both aspects.
The typical job board offers this primary search interface to job seekers:
“Death by interview” is the harsh but unfortunately all-too accurate name that I give to the majority of corporate interview processes because of the way that they literally abuse candidates.
Death by interview is worth closer examination because harsh treatment during interviews impacts almost every working American, simply because each one of us is subjected to many interviews during our lifetime.
The hiring interview shares a love/hate status, where even though applicants initially hope to be granted an interview, once they are finally notified, they almost universally undergo a wave of stress and painful memories that causes them to stop looking forward to them.
“Death by interview” is the term used to describe the drawn out pain that job applicants suffer as a result of requiring an excessive number of interviews, repeating the same questions across multiple interviews. and the unnecessary uncertainty that is part of most interview processes.
Death by Interview Component No. 1 — An Excessive Number of Interviews keep reading…
With only days left before this year’s college seniors become alums, those who don’t already have jobs are going to find it as hard to find work as last year’s grads did. And for those in the liberal arts, in the last few weeks, three different surveys of hiring managers and recruiting leaders found employers are only planning slight — if any – increases in the number of entry-level grads they bring on board.
Most striking about the surveys is that while they measured different aspects of hiring plans, and talked to different types of companies and employers, the bottom line was the same: entry-level jobs in a grad’s field are few.
Here’s what the three surveys found: keep reading…
The National Security Agency has made our jobs easier with the release of a 646-page document called “Untangling the Web: A Guide to Internet Research.”
The document was made public recently due to a Freedom of Information Act request filed by Michael Morisy and posted on Muckrock. The document appears to have been created to help government operatives understand how to retrieve information on the web.
Though last updated in February 2007, it contains massive amounts of data that will help sourcers and recruiters as they work to improve their sourcing skills and understand how the Internet works.
While I haven’t had time to read the entire document, sections that caught my eye were: keep reading…
Who is the best recruiter in the world? Would you believe it’s Joshua Brady, a 26-year-old Virginia man, who lives with his mom, grandmother, and young brother, and used to play a whole lot of EverQuest until he got caught stealing virtual money.
No way, you say. Yeah, well, before you shoot that down, hear this. Brady, posing as a CIA operative, recruited not one but two ordinary, otherwise law-abiding folks to rob banks.
Brady, or Theo as he identified himself, never met the two 20-somethings. All his recruiting was done over the phone, yet he managed to get the man and woman to rob, or attempt to rob, several banks, even convincing friends and relatives of the two that this was indeed all in the interests of national security.
They all got caught, though it looks like everyone except Brady is getting off, and he’ll probably only get probation.
Granted, the robberies were all botched. But you know how hard it is to find skilled talent these days. Read the entire, amazing story here on Businessweek. keep reading…
We often read about a variety of supposedly recruiting-related topics which are designed to have in-house (either full-time or contract) recruiters “do better.” We typically work on 15-25 requisitions at a time, putting in 45-60 hours of work/week for immediate hires. Consequently, if it doesn’t directly lead to helping us “quickly and affordably put more/better quality butts in chairs,” these topics are wastes of our time.
A number of these suggested topics/tasks are useful (if not vital), and others aren’t. However, when we recruiters aren’t “drinking from a firehouse,” we’re wondering how soon they’ll lay us off, so in neither case can we work on these useful tasks. It would be valuable to have a company say to us:
We’re slowing down a bit now, so we’ll have you work on these other important tasks you haven’t had time to do up to now to keep you working for awhile.
Many companies are unable/unwilling to do this, and would rather lose our accumulated knowledge and practice and start all over again in the future with some largely/wholly new crew.
Anyway, back to those favorite wastes of time we’re supposed to do in the negative-5 to negative-20 hours of free time we have during the week: keep reading…
Years ago sales professionals started their careers at companies that required them to pound the pavement and knock on doors. Those who had the fortitude and competitive entrepreneurial attitude worked hard to convince corporations to give them a chance to prove their worth. Many failed and decided that sales was not the right career for them. The few that survived found great success and continued to accelerate their career to climb above the tree line. These top performers had the work ethic, tenacity, and resiliency to survive and are now the present vice presidents of sales at many well known and rapidly growing companies. These executives have transitioned away from the traditional sales approach that launched their careers and have moved to a more innovative inside sales model.
Many of our clients have been early adopters of sales 2.0 methodologies and they have found that sales has shifted. Today’s customers are more educated, more connected, and looking for a vendor to partner with. They are bombarded with information and as a result are harder to connect with. To adapt, companies are building more efficient inside sales organizations that have the capabilities to find and connect with buyers. They use Salesforce.com, marketing automation, and are all social in nature. These companies have a need for both inside and enterprise talent but have recognized that in order to drive activity and build pipelines they must have a strong inside sales plan in place. If you are building an inside sales force, here are five tips to consider. keep reading…
A little something for our overseas readers up at this hour … or for us night owls in the U.S.: LinkedIn has just launched a new tool and a new little update at its conference in Sydney, Australia.
The hot social-network-meets-job-board-meets-database-meets-media-company announced two things for recruiters. The first is “CheckIn.” This one’s for managing candidate info at an event; candidates stop by your booth, give you their name and email address, and you use “Recruiter” to manage the information, such as sending follow-up emails to candidates. CheckIn’s getting fully rolled out in July.
The other new one is called “social campaigns.” The deal with this change is that recruiters used to send updates to their company followers from a company page. Now they can do that straight from “Recruiter.” This “helps them better track responses,” LinkedIn’s Joe Roualdes tells me.
A LinkedIn product launch at one of its events is usually a pretty sure bet. (Then again, so is a frequent LinkedIn product launch not at one of its events, like the recent revamp of “LinkedIn Today.”) Other LinkedIn additions through the years have included its “brand index” and “sponsored jobs”; “jobs for you”; follower stats and targeted updates; the “Pipeline” tool; the “Recruiter” product and various improvements; and more.
Today we pause in the hunt to source RNs to recognize nurses for the work they do and the dedication they bring to a profession that is among the most in-demand recruiting challenges in the U.S.
This is National Nurses Week, and today in particular, is set aside as both National Student Nurses Day and National School Nurse Day. In many of the English-speaking nations of the world, including the U.S. and Canada, May 6-12 is a week to honor professional nurses. The timing coincides with the May 12 birthday of Florence Nightingale, the founder of modern nursing.
Born 197 years ago into a wealthy, upper-class British family, Nightingale would be both amazed and pleased at how the work she did tending the wounded in Crimea has today become in the U.S. a profession of 3.1 million with responsibilities second only to the doctors with whom they work. keep reading…
In 2013, it seems everyone is talking about talent communities. Some people call their job alert system a talent community; some people refer to their CRM as a talent community; some people call their LinkedIn company group a talent community; and some job boards refer to their resume database as a talent community. And, it seems, there is a vendor solution for each flavor of talent community. These diverse opinions create interesting discussions and debate until it is time to seriously consider whether to invest in a community of talent; then the confusion sets in and creates the question — what is a talent community?
For me, defining a talent community is easy. keep reading…