With all of the concern about the recession and the current unemployment rate, it’s easy to overlook the fact that as of October there were 3.7 million unfilled jobs in the U.S. Alone, according to the U.S. Bureau of Labor Statistics. Those of you working in the HR industry probably already know how close to home this number hits — and how difficult it is to close the gap between the number of open positions and the qualified candidates needed to fill them.
That said — and I may be biased, since my company, Work4 Labs, and I have a stake in the continued success of social recruiting technology — I truly believe we are at a really exciting juncture in the history of the recruiting industry. We not only have professional networks in place to connect active job seekers with specialized positions, but we also — for the first time — have the buy-in from active and passive talent on personal networks such as Facebook.
Facebook’s interface has helped facilitate a shift in the user experience, especially when it comes to sharing personal information with companies and brands. Call it a lucky result of the implementation of Facebook’s Timeline, the simplicity of single-sign-on and one-click sharing features, the push by marketing agencies to maximize employer branding through Timeline for Business, or what you will.
And now you have a new tool to add to your recruiting arsenal.
Beginning this past summer, you may have heard rumors of the formation of a partnership in the interest of creating a job board on Facebook. Indeed, the Social Jobs Partnership, a “coalition of employment service non-profits, the U.S. Department of Labor, and the world’s largest network (namely Facebook),” was formed in the same month as the U.S. Bureau of Labor released the statistics on unfilled jobs. And one of this partnership’s initiatives was to create a job board app for Facebook, which launched in November. (You can learn more about all of the SJP’s initiatives on the SJP Facebook page.)
At the time of the launch, the Social Jobs App, a job board that uses the power of Facebook’s network, featured 1.7 million listings, creating a central location for recruiters to share jobs with the Facebook’s 1 billion user community. The app allows job seekers to use Facebook to search for jobs by industry, location, and skills, making the job search process easier and more accessible.
I often hear concerns from bloggers and industry professionals who think the job board is an attempt to turn Facebook into a professional networking platform or somehow compete with the likes of LinkedIn. It’s not — and I think it is helpful to look at it this way: keep reading…