A brand is a promise. An employment brand, then, is a promise about what job seekers can expect from your company when they apply and if they become employees. As recently as five years ago, many of the companies I worked with (primarily small- to mid-size privately held businesses) assumed that employment branding was only for... [full article »]
Sarah White
Sarah White (sarahw@mranet.org) has spent her career aligning talent strategies with business strategies. As the Recruiting Solutions Group Director at MRA (www.mranet.org), the second largest employer's association in the nation, she works with companies of all sizes on recruitment strategy design, recruitment process optimization, online recruiting, employment branding, college recruitment and internship program development, and applicant tracking software selection. In addition, she runs more than 20 training events each year and has served as keynote speaker and guest lecturer for business groups and university classes on topics related to recruitment and selection, applicant tracking systems and professional development. She is frequently interviewed as a recruiting expert, recently by the Wall Street Journal and NBC News.
Articles by Sarah White...
Hold Your Own Job Fair in One Week
by Sarah White Dec 6, 2006
So many of us have wasted days going to local job fairs to come home with, well, nothing to show for it. Holding a company job fair at your location or a neutral space is a great way for your company to see a ton of employees who want to work for you all in... [full article »]
