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Russell Miyaki

Russell Miyaki is vice president, national interactive creative director for TMP Worldwide and leads innovation initiatives for TMP’s clients and development teams while overseeing the development and creation of all interactive media. He has more than 20 years of experience in advertising and design working for top general consumer and global branding design agencies.

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Career Site vs. Corporate Site: Should You Have Both?

by Oct 17, 2012, 5:42 am ET

There are many scenarios that determine whether a company should have both a corporate site and a separate career site, all of which are driven from the organization’s workforce strategies, complexity of the company, talent they seek, and the depth of the employer value proposition story that needs to be told.

What do I mean by this? I’ll explain below how the two sites differ, but in conventional behavior, job seekers would arrive at corporate sites and navigate to career content right from the corporate site’s navigation. The career site is therefore just a subsection of the corporate site. It is a subsection structured the same way as all the other subsection pages are.

A separate career site is a self contained and oftentimes separately hosted site that has its own main home page, its own priority navigation, and sub-navigation pages separate from the corporate site’s navigational pages. It has its own unique address for SEO and marketing strategies, and is linked to from the corporate site. In some cases, the career site may take on a different theme and design from the corporate site that is specific to the employer brand. But in most cases, the key core essence and elements from the corporate brand are woven into the career site design.

The Corporate Site keep reading…