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Neil Griffiths

Neil Griffiths is global practice leader for Futurestep’s Talent Communications and Employer branding practice. In this role, he is responsible for working with clients to enhance their reputation as an employer and create inspiring communications across the employee lifecycle. In addition, he works with organizations to develop, attract, and manage talent communities in an engaging and effective way. He has over 15 years’ experience in the communications industry.

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Talent Communities: Do You Need to Differentiate Between Fans and Talent?

by
Neil Griffiths
Nov 27, 2012, 4:34 am ET

Conversations around talent communities have been steadily increasing in the U.S. in the last 12 months. Brands are looking to engage above and beyond existing social media platforms by creating professional candidate communities. Driven by particular segments of talent that are becoming increasingly hard to find, the need to have a pipeline or a pool of potential employees is now, for many, an imperative.

For instance, there is an ongoing requirement in the FMCG industry in North America for sales and marketing talent — making it a vibrant, fast-paced and ultimately competitive recruitment market. Organizations are battling with the fact that they know they will need talent at a point in the future, but in today’s economic climate they don’t have the luxury to hire them when they first encounter them.

It is against this backdrop that talent and recruitment professionals are exploring the role that talent communities can play in adopting a more strategic approach to recruitment. keep reading…