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Mike Vangel

Mike Vangel is an award-winning talent acquisition strategist. He has presented at ERE’s Recruitment Innovation Summits at Microsoft & Facebook on recruitment advertising effectiveness using the latest tools and technologies and establishing ROI for Mobile & Social Recruiting. He delivers innovative, cost-effective ROI-based hiring solutions and results for his clients. He is the former President of the Association of Employment Professionals (2006-2011), is currently a Social Media advisor on the Klout Squad, and is vice president of client talent acquisition strategy at TMP Worldwide Advertising & Communications, LLC.

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Your Company’s Employer Brand Could Be the Victim of an Identity Thief

by Feb 20, 2013, 6:37 am ET

identity thiefIn the comedy movie “Identity Thief,” mild-mannered businessman Sandy Patterson (played by Jason Bateman) travels from Denver to Miami to confront the deceptively harmless-looking woman (played by Melissa McCarthy) who has been living it up after stealing Sandy’s identity. It’s a funny movie and in its first weekend it grossed over $34 million dollars at the box office.

However, in real life identity theft is no laughing matter. Ask anyone who has had to put their lives and their credit scores back together after it has happened. Companies can be the victim of identity thieves, too. Examples of the detrimental effects of “brandjacking” include cancer patients duped by fake Avastin, construction workers jeopardized by counterfeit equipment and safety products, and in general, the World Health Organization says online sale of counterfeit medicine is a public health risk that could result in deaths due to hazardous chemicals and improper handling of drugs.

Lately with the great increase of jobseekers using search engine aggregators and search engine marketing to search for jobs to advance their careers, many companies’ employer brands are now also the victims of identity thieves. keep reading…