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Matthew Jeffery

Matthew Jeffery, cited as one of the world's leading renowned recruitment strategists and futurologists, is the head of EMEA talent acquisition & global talent brand for Autodesk. In this role he combines strategic & operational talent acquisition with a global role focused on raising employment brand awareness, to facilitate an increase in perception of Autodesk among key recruiting populations and increase both quantity and quality of pipeline of candidates. He was the global director of talent brand for Electronic Arts, the leading developer & publisher of interactive entertainment. Before heading up EA’s E-Brand, he was the Head of European Studio Recruitment for EA. He was voted UK "Recruitment Personality of the Year" in the Recruiter Awards as well as a judge on the 2012 Recruiter Magazine awards and was the keynote speaker and first international chairmanof ERE’s Spring Expo.

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Recruitment 5.0: The Future of Recruiting — the Final Chapter

by Oct 12, 2012, 12:01 am ET

(This article was co-authored with Amy McKee, Sr. Director, Global Talent Acquisition, at Autodesk.)

Mobile …finally! DNA footprints in the cloud; recruiting back to basics: getting to know the candidate; the end of the traditional ATS; emerging markets dominate; augmented reality; disruptive marketing and stunt PR; the end of social media; candidate cloning and the end of recruiters as we know it!

The impact and level of debate created by Recruitment 3.0 & 4.0, certainly took us by surprise. Based on feedback, it is clear that there has been healthy discussion and many companies have re-appraised/reviewed their recruiting strategies.

Recruitment 5.0 is the final paper in the trilogy.

3.0 was all about building.

4.0 all about driving value.

5.0 is all about … Personalization, self-sufficiency, predictability, big data, and back to basics.

The defining features of Recruitment 5.0:

  • Mobile recruiting finally takes off and becomes the dominant channel.
  • Recruiting gets back to basics and focuses on building relationships. Included in this is a focus on personalization/humanization and dominating/driving communications.
  • Footprints in the cloud. Companies obsessively get to know their customers/consumers, and recruiters do the same with their “corporate” talent pools
  • Data DNA: Companies draw data to profile candidates based on online habits and trends.
  • Technological developments bring an end to the traditional ATS.
  • Emerging markets emerge and dominate.
  • Augmented reality and disruptive marketing dominate recruiting marketing.
  • As companies seek to attract the best talent in a candidate short market, they set up their own courses, universities/academies, and “clone” future employees.
  • As talent becomes more scarce, talent becomes more contract by nature and more flexible.
  • It’s the end of recruiters as we know it … the death of the recruiting profession?

Some meaty stuff.

Reviewing these bullet points, some companies are already experimenting and executing on elements, but as time passes, these will become dominant in our thoughts, plans and strategies.

Let’s explore in more detail. keep reading…

Recruitment 4.0: Crowdsourcing, Gamification, Recruitment as a Profit Center, … and the Death of Recruitment Agencies!

by Aug 10, 2011, 5:50 am ET

4.0?

We’re only just digesting 3.0. But what direction are we heading in? Is it a coherent journey? Is there a clear destination/end goal?

4.0. What on earth could that include? How’s this?

  • Recruitment transitions from being a “cost center” into a “profit center”’!
  • The collapse and insolvency of many recruitment agencies.
  • Job boards stuttering and collapsing … and repurposing themselves
  • Companies hiring “through the sky” through external referrals and crowdsourcing
  • Exclusive/VIP/premium paid in-community content and paid mobile apps
  • Gamification shapes recruiting strategies and generates stickiness and virality
  • Companies rated globally by crowd opinions

Before anyone screams “unrealistic” or “utter fantasy” or cries B.S., let’s be clear that Recruitment 4.0 moves into the territory of vision. This is some years off. But by calculated hypotheses it is clear there will be a 4.0 and that it is a natural progression of 3.0 and builds sensibly on its foundations.

Let’s recap the different versions of recruiting.

Recruitment 1.0 encompasses traditional recruiting over a huge timeline, including good old-fashioned fax machines, print advertising, (post, spray ,and pray), and Rolodexes moving into traditional ATSs. Recruiters more focused on processes than end results. The basic any-bum-on-any-seat philosophy.

Recruitment 2.0 saw the move onto online and using technology for recruitment purposes, including the advent of online job boards & online CV searches. While the technology moved forward, the traditional methodology of 1.0 was prevalent, including online post, spray, and pray candidate attraction (aka the recruitment lottery of let’s hope the right-ish person looks at the online advertisement, at the right time and feels willing to go to the effort to apply).

Both Recruitment 1.0 and 2.0 were/are fundamentally focused on the active job seekers, (applying to vacancies, on agency books, and those watching job boards like a possessed predator).

Recruitment 3.0 is a huge leap as it moves recruitment out of its comfort zone. The beating heart of 3.0 is the non-active/passive individual and a focus on “best talent” and building predictable talent pipelines. In addition, the philosophy of “everyone is a potential candidate so engage them” is central. 3.0 takes us into building engaged, two-way, free-conversation based, transparent communities. This is anchored by things like employment branding, marketing, and PR. 3.0 is not only concerned with building communities but mapping key competitors and seducing cream-of-the-crop talent with your brand and in-house opportunities.

What is Recruitment 4.0?

Recruitment 3.0 is all consumed and focused on building communities. 4.0 is all about the value of those communities, both real and perceived. keep reading…

A Vision for the Future of Recruitment: Recruitment 3.0

by Jun 14, 2011, 5:47 am ET

(This article, co-authored with Amy McKee, director, global talent acquisition, at Autodesk, is a greatly abridged version of an in-depth article also co-written with McKee and published in the June Journal of Corporate Recruiting Leadership.)

There has never been a better time to be a recruiter.

What we do can quite literally make or break a company. If we can’t attract and retain the best staff, then our company will lose ground rapidly, financials will suffer, and it will die a slow painful death.

Recruitment is undergoing a change. Not just a small scale evolution but a fundamental seismic shift. A change that will see the recruiting landscape change forever. A change that will see many traditional recruiters falling behind and being replaced by new, differently skilled recruiters, ready for the challenges of Recruitment 3.0.

Indeed, it is not only recruiters who will be found obsolete in Recruitment 3.0 but many of the current recruitment leaders in top companies today, criminally not preparing their Fortune 500 Companies for the new realities of a changing recruitment landscape. Recruitment leaders’ version 1.0 are real, out there in abundance, so obsessed in process and introverted to the point of not seeing outside the window of their office, damaging the prospects of the very company they seek to serve.

Why the need for change?

The current global recruitment landscape is changing. The global war for the best talent is real, (note the use of “best”); talent is geographically mobile and happy to move for the best job; talent is more demanding, not only in pay but career progression and training and development; the experienced talent pool is shrinking in volume; convergence of talent, as recruiters fighting in a smaller talent pool attract candidates across different sectors; the graduate pool is scarily becoming “less skilled” as graduates come out of universities with watered-down degrees, ill-preparing them for working life; talent is less loyal and happy to switch companies every two years on average; competitors are getting smarter in mapping out talent pools and attracting your staff away; and recruitment agencies are failing to be creative in attracting unique talent to their databases, hence perpetuating “recruitment chess” of the same talent across companies.

Those are a lot of dynamics at play.

So are many of the Fortune 500 recruitment leaders applying Recruitment 1.0 solutions to the new world? Let’s first look at the core philosophical differences between traditional recruiting and Recruitment 3.0.

The Core Philosophy of Recruitment 3.0: Not everyone is looking

This is the fundamental underlying core essence of Recruitment 3.0. Not everyone is looking for a job. Different market research exists but the benchmark seems to suggest that, for any given role, only 10% of relevant/experienced talent is actively looking for a role at any given moment in time.

That means that 90% of candidates relevant for your role/s are not engaged in job searches. The best candidates typically among them. keep reading…