It has been nearly three weeks since I wrote about BranchOut’s meteoric rise and subsequent fall here on ERE. But because of the speed at which this LinkedIn clone continues to disintegrate, an update seems to be in order. It is actually very impressive to see how fast things can unravel when a service apparently doesn’t deliver any real value and initial growth was only fueled by spammy registration tactics.
Since June 1, BranchOut is losing an average of 4.1% of its remaining monthly active users every single day! Its monthly active users currently stands at 3 million; less than two months ago it peaked at 13.9 million.
Notwithstanding this impressive arterial bleed, BranchOut’s CEO Rick Marini continues to talk up his book and promotes BranchOut as a LinkedIn for the masses. Only the masses are running away from BranchOut, not toward it. In an interview on CNBC the question of plummeting numbers was asked to Marini, to which he responded that when you have success there always will be criticism … great deflection, but no answer. The guy clearly has had his fair share of media training. Sadly enough my inquiry of May 29 to BranchOut regarding this massive loss of users still remains unanswered.
What Is Exactly Happening With BranchOut?
This is a short history of BranchOut from the perspective of its monthly active users: keep reading…