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Leela Srinivasan

Leela Srinivasan gathers best practices from LinkedIn Talent Solutions customers globally, and spearheaded the development of LinkedIn’s "Employer Brand Playbook: 5 Steps to Crafting a Highly Social Talent Brand."

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3 Things You Should Know About Strong Employment Brands

by Feb 19, 2013, 1:23 pm ET

Aurecon has C-suite buy-in

The term “employer brand” has been around for a while, but the branding game has changed radically in recent years.

It has been said many times on ERE that in days past, employer brand meant one-way messaging pushed out to the marketplace, while now it’s the highly social, public reverberation of what people think, feel, and share about a company as a place to work.

So who’s minding the “talent brand” store? keep reading…