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Larry Engel

As SEO Strategist for NAS Recruitment Innovation, Larry Engel (here on Google+) oversees the research, design and implementation of search engine optimization (SEO) methods for client career sites. His recruitment agency experience includes 12 years in account management, 5 years as a Certified Google Advertising Professional (AdWords GAP Program) and 2+ years’ concentration in SEO. Larry also has OMCP Master Certification in Social Media Marketing (SMM) and recently completed a mini MBA in SMM from Rutgers University. lengel@nasrecruitment.com

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SEO in 2014? Your Career Site Needs to be a ‘Swiss Army Knife’ for Candidates

by Oct 31, 2013, 6:42 am ET

Screen Shot 2013-10-22 at 9.38.59 AM2013 has proved to be an extremely turbulent year for search engine optimization professionals. Google has made more significant search algorithm changes in 2013 than at any other time in its 15-year history. Last month (September 2013) Google announced that it had not only updated its search algorithm, but also completely revamped it. The official word from Google is that this new algorithm, called Hummingbird, is already affecting 90 percent of searches.

Google continually makes changes to its algorithm in an effort to serve up the most relevant and useful webpages based on the query. The new search algorithm is just the next natural step in its evolutionary process — a way of adapting to changing behaviors, as users become more mobile and users voice search more often.

What This Means for Recruiters keep reading…

The Mobile Candidate Experience — It’s Already Too Late

by Jul 10, 2013, 6:16 am ET

googleAre you prepared to lose up to a third of your job applicant traffic?

One of Google’s recent search algorithm changes will have a major impact on your recruiting efforts. It sends a clear message to recruiters that it’s already too late to be proactive about your candidate experience on mobile devices.

Here’s what’s happening: keep reading…