Recruiting is finally moving away from transactional thinking and beginning to understand how to better connect and engage with relevant candidates. We are not there yet, and I may be too optimistic, but many recruiters are making the transition to engage candidates and improve their experience and are therefore making more hires, increasing candidate satisfaction, and bringing in people who become productive faster and stay longer. An exemplar here is Google that has dropped many of its previous job requirements and adopted ones based on data and results.
We are moving slowly through the hype of technology into the deeper waters of understanding candidate psychology and motivation. Over the next five years I expect to see much less focus on tools and technology, and much more use of them to really engage candidates and improve the experience they have in finding the right use of their skills.
Here are the four trends I see unfolding. They will not all be competed in 2014 but they will certainly be well underway in many organizations. I’d love your comments and feedback.