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Kenneth Peck

Ken Peck graduated from the University of Toledo with an accounting degree in 1965 while developing skills part time in the rapidly growing field of information technology. He served as an auditor with the U.S. General Accounting Office for three years, and then made the switch to a full-time information technology professional. Over the next 15 years, he rose from programmer to chief information officer with banking and insurance organizations in the Midwest and California. He made another career advance to satisfy dual passions for owning his own business and information technology by founding his own recruiting firm specializing in Information Technology Professionals in Los Angeles in 1980. Shortly afterward, he launched BlackDog to create badly needed IT solutions for recruiters. Since 2000, he has devoted his career solely to making Gopher the ideal recruiter’s solution. Specialties: professional recruiting and recruiting software which includes applicant tracking systems; CRM; resume sourcing and mining; resume databases; and social networking tools and techniques for recruiters.

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How Recruiters Can Regain Control Over Email

by Jun 23, 2011, 5:50 am ET

Spam: it’s not just for breakfast any more, but what you may not realize as a recruiter is it could be keeping food off of your table.

Most recruiters are highly dependent on email. A single blocked email can result in the loss of a five-figure fee or the hiring loss of the top candidate. Blocked emails can be disastrous either from the receiving or the sending side. What most recruiters don’t realize is that blocked emails occur mostly as a result of the email recipient trying to stop spam. (And no, we’re not talking about that oh-so-yummy canned ham product!)

What Is Spam?

Here is partial definition from Wikipedia: “Spam is the use of electronic messaging systems (including most broadcast media, digital delivery systems) to send unsolicited bulk messages indiscriminately. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media … ”

“Spamming remains economically viable for advertisers because they have no operating costs beyond the management of their mailing lists and it is difficult to hold senders accountable for their mass mailings. Because the barrier to entry is so low, spammers are numerous, and the volume of unsolicited mail has become very high. In the year 2011, the estimated figure for spam messages is around seven trillion. The costs, such as lost productivity and fraud, are borne by the public and by Internet Service Providers, which have been forced to add extra capacity to cope with the deluge. Spamming has been the subject of legislation in many jurisdictions.”

The effects of the spam epidemic can be felt far and wide, but are felt most acutely when important emails get blocked because someone, somewhere thinks it might be spam.

Can I Control What Email Gets Blocked as Spam?

There are multiple distinct chokepoints to consider whether you are sending or receiving email. keep reading…