As a marketing person for a somewhat large (200 recruiters nationally) staffing firm, one of my biggest difficulties has always been ensuring consistency across the board. When it comes to things like brand standards, policies, messaging, etc., it can be difficult to police all of it so that the company image looks unified on a national front.
Thanks to my terrific marketing team across the country we have been able to manage all of this relatively easily, but the one thing that seemed to always escape our grasp was quality control of our job ads.
Up until this year, we never really had a policy on ad format. It was simply up to the recruiter to write and post their ads. Our guys didn’t necessarily write poor ads, they simply lacked a level of formatting consistency across the brand.
We spent the first few weeks of January doing a complete overhaul of our ads, explaining the importance of SEO, working out an ad template, and removing any usage of superlatives in job titles.
We saw immediate results. keep reading…