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Josh Tolan

Josh Tolan is the CEO of Spark Hire , a video powered hiring network that connects job seekers and employers through video resumes and online interviews. Connect with Josh and Spark Hire on Twitter @SparkHire and Facebook.

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How to Tell if Your Employer Brand and Talent Brand Are One and the Same

by Mar 19, 2015, 5:50 am ET

Screen Shot 2015-02-26 at 9.50.38 AMUp until now, employer branding referred to a company’s positioning and messaging as the employer of choice to a desired audience. Social media, however, has since changed the face of employer branding.

Instead of being a one-way message for positioning your company as a great place to work, it’s now a marketplace of thoughts and opinions. Branding is now in the hands of the very talent you seek — otherwise known as your talent brand. This is how talent views and socially brands a company, incorporating what talent thinks, feels, and shares about a company as a place to work.

How can you be sure what you’re saying and what talent is saying about your company is in tune? Here are three signs that your talent brand and employer brand don’t match, and how to better align them:

One Too Many Negative Comments keep reading…

6 Interview Questions to Ask Candidates in a Video Interview

by May 8, 2014, 12:05 am ET

In a one-way video interview, candidates answer employer’s questions with short video answers. These answers can be viewed at any time and for any duration. If you know immediately someone is all wrong for the job, you can move on to a better fitting candidate.

The key to making one-way video interviews work for you is to come up with a list of questions to give insight into the candidate’s cultural fit. For instance, here are some questions you might want to ask in the one-way video interview: keep reading…

Hometown Holding You Back? Location and Hiring

by Jun 20, 2012, 5:35 am ET

In the war for talent, are you sitting comfortably behind the castle walls or conquering new territory? If you’re going to start storming the gates of your competitors, in my Game of Thrones-inspired metaphor, you’ll need the best and brightest on your side. The top talent who can help you build your company into a force to be reckoned with might not have gotten the memo to move nearby. Hiring locally just doesn’t cut it anymore.

If you’re only looking for talent in your own backyard, you’re missing out. Just because you’re missing this top talent doesn’t mean your competitors are as short-sighted. Many recruiters and hiring managers will turn away out-of-state candidates as soon as they see an unfamiliar zip code. If your company doesn’t see talented candidates out of the area as worth the time, those candidates will get swept up by someone else. In the war for talent, now you’re losing.

Times are changing and the conventional wisdom no longer applies. With over 8 percent unemployment, many candidates are giving far-flung companies a try. This could be the best time for you to get in on the ground floor of finding the top talent no matter what their geographic location might be. So let’s break down some of the common myths regarding long-distance candidates:

Myth: Candidates Won’t Relocate keep reading…