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John Zappe

John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. Never a recruiter, he instead built online employment sites and sold advertising services to recruiters and employers. As VP of one large media operation, his employment revenue alone approached $2.5 million. Besides writing for ERE, John consults with digital content operations, focusing on the advertising side. And when he's not doing either, he can be found hiking in the California mountains or competing in canine agility events.

John Zappe RSS feed Articles by John Zappe...

Job Board Benchmarking Study Points to a Changing Industry

by
John Zappe
Feb 7, 2012, 3:39 pm ET

So often pronounced dying, dead, and all but useless for job seekers and employers alike that it’s passing into legend, job boards somehow manage to rise phoenix-like from the ashes of their pyres to successfully deliver candidates and hires to employers worldwide. For being so out of fashion, so yesterday, job boards manage to come... [full article »]

Super Bowl 46: Great Game; So-So Ads

by
John Zappe
Feb 6, 2012, 1:11 pm ET

It’s a good thing that this year’s Super Bowl game lived up to its name because the 50+ commercials were mostly just OK. Dogs and babies came out on top. They were the stars of four of the top five favorite ads in the USA Today Super Bowl Admeter. The M&M commercial ranked 4th. However,... [full article »]

Unemployment Rate Drops Again as U.S. Adds 243,000 Jobs

by
John Zappe
Feb 3, 2012, 9:54 am ET

Strike up the band. Break out the confetti. The market’s going to love this. The U.S. unemployment rate dropped to 8.3 percent and non-farm jobs grew by 243,000 in January. This morning’s monthly report from the U.S. Department of Labor blasted through even the most optimistic of expectations. The jobs gain would have been the... [full article »]

Sleeping Interviewers, Stale Resumes, and Social Analytics

by
John Zappe
Feb 3, 2012, 5:19 am ET

What would you do if the person interviewing you fell asleep? What Irwin did turned out to be worth $100. You’ll find out more if you read through this week’s roundup. And, as a little incentive to make it to the very end, there’s a link to some nifty free marketing analytics tools. One suggestion:... [full article »]

Dice Reports Strong 4th Q, Less Certain About 2012

by
John Zappe
Feb 2, 2012, 1:58 pm ET

Dice this morning became the second job board in a week to see its stock price drop after reporting a profitable quarter and a year of growth. Hours after the company reported it nearly doubled its fourth-quarter profit over the same quarter in 2010, meeting Wall Street’s expectations, its stock price took a 16 percent... [full article »]

Employer Review Site Makes a Facebook Connection

by
John Zappe
Feb 2, 2012, 12:01 am ET

When Glassdoor launched its Facebook connection a few minutes ago, the company that’s the Yelp of employment jumped full-on into the scramble for dominance in the world of careers social networking. Among the players already in the ring are BranchOut, the first to build a business networking presence on Facebook, Monster’s BeKnown, and LinkedIn, the reining... [full article »]

Facebook Files For IPO

by
John Zappe
Feb 1, 2012, 6:01 pm ET

Facebook did today what everyone expected: It filed for an IPO. In the paperwork submitted to the Securities and Exchange Commission, Facebook said it expects to raise $5 billion from the public sale of its stock. That’s based on the registration fee it paid. The New York Times says it could end up raising much more. Facebook reported... [full article »]

170k New Private Jobs In January, Says ADP

by
John Zappe
Feb 1, 2012, 1:03 pm ET

HR services company ADP says the U.S. added 170,000 private sector jobs in January, providing more evidence that while the economy isn’t backsliding, it also isn’t advancing. Indeed the January number came in below the average of 182,000, which is what economists in a Bloomberg survey were expecting. A Dow Jones Newswires survey however put the... [full article »]

Employee Referrals May Be Even More Effective Than We Think

by
John Zappe
Jan 31, 2012, 3:31 pm ET

Employee referral programs may produce more hires — perhaps many more — than surveys would suggest. Over the years it has come to be accepted that the average number of new hires coming from employee referral programs is somewhere between SHRM’s 24 percent (for non-exempt positions) to about a third. Some programs do much better.... [full article »]

Retaliation Is Again Most Common EEOC Charge

by
John Zappe
Jan 30, 2012, 3:31 pm ET

Complaints of retaliation by employers trumped race for the second consecutive year, according to the U.S. Equal Employment Opportunity Commission. The EEOC said total new complaints during fiscal 2011 were just slightly ahead of 2010. Last year it received 99,947 claims compared to 99,922 the year before. It also reported taking in $455.6 million through its... [full article »]

Take Our Quiz and See Who Else Is Thinking Seat at the Table

by
John Zappe
Jan 27, 2012, 5:59 am ET

Today’s end-of-the-week roundup begins with a quiz and ends with a quickie update on OneWire, a clever, and certainly — as an investment report says — intriguing take on candidate matching. So let’s get on with it: Guess who says they want to grow their influence at the top corporate levels? HR you say? Sorry,... [full article »]

Monster Lays Off 400, Misses on Revenue, Earnings

by
John Zappe
Jan 26, 2012, 1:06 pm ET

Monster is taking a battering on Wall Street today after the company missed the earnings expectations of the financial markets and warned it may just break even in the current quarter. Monster’s stock price was down almost 20 percent at lunchtime in New York, a drop of $1.79 on the day. Trading below $10 for... [full article »]

Tech Workers Reward the Personal Touch

by
John Zappe
Jan 25, 2012, 5:25 pm ET

Tech workers get an average of 23 recruiter inquiries a week — yes, a week, says a survey from TEKsystems, a global IT staffing and services firm. That’s a remarkable number, which, even if is skewed by respondents with very in-demand skills, would still go a long way to explaining why you’re not getting calls... [full article »]

HR Still Struggling to Be Strategic

by
John Zappe
Jan 25, 2012, 5:08 am ET

What’s surprising about a new analyst report from Aberdeen is that in 2012 HR professionals still need to be reminded that talent management is as much a strategy as a tactic they should be captaining. “HR still struggles to become a ‘strategic partner’ with the business, engaging employees and aligning integrated talent management initiatives with... [full article »]

Like the Teams, CareerBuilder’s Chimps Getting an Encore For Super Bowl XLVI

by
John Zappe
Jan 25, 2012, 12:17 am ET

Like the Giants and the Patriots, CareerBuilder and its controversial band of chimpanzees will be making a return appearance at this year’s Super Bowl in Indianapolis. In this year’s 30-second commercial airing during the fourth quarter on Feb 5, the chimps wreak havoc with their human co-worker during a business trip, ordering 46 banana daiquiris,... [full article »]

This Time, the Growth in Temps May Be Here to Stay

by
John Zappe
Jan 24, 2012, 5:28 am ET

“Unemployment is expected to remain above 8 percent for the next four years.” That gloomy assessment of the U.S. economy from FedEx Chief Economist Gene Huang is echoed in any number of reports and economic predictions. “Most predictions,” says an economic analysis by the Society for Human Resource Management, “are less optimistic now than they were... [full article »]

Maybe You Should Interview For Grit, Zest, and Self-Control

by
John Zappe
Jan 20, 2012, 6:09 am ET

I’ve learned that mistakes can often be as good a teacher as success. Jack Welch said that. It’s a good reminder of that old aphorism about learning from your mistakes. What about those times when no one believes in you? When you fail when no one expected you to succeed anyway? Ted Turner has been... [full article »]

Who’s the Best Company to Work For? Here’s 100 of Them

by
John Zappe
Jan 19, 2012, 2:58 pm ET

This year’s list of the Best Companies to Work For reads a lot like last year’s. The rankings have changed a bit; SAS, for instance, got unseated for the #1 spot by Google, but otherwise the list (click here for the list of all 100) shows that a great place to work tends to stay... [full article »]

Here’s a Different Way to Do Your OFCCP Veteran Outreach

by
John Zappe
Jan 19, 2012, 5:04 am ET

Does the name Thom Beers ring any bells? Try Ice Road Truckers or Deadliest Catch or Storage Wars. Beers is the man behind these shows, two of them Emmy winners, and a slew of others that have redefined reality TV. His list of credits is a veritable compendium of the shows that turned the Discovery Channel... [full article »]

The “iTunes” of Recruiting Gets $5 Million

by
John Zappe
Jan 18, 2012, 9:48 pm ET

A $5 million investment in a company that charges nothing for its product would seem to have the same shot as a straight bet in roulette. Yet the Mayfield Fund just gave SmartRecruiters a $5 million boost to fund new development in its SaaS-based free ATS. It’s certainly a vote of confidence in the company... [full article »]