UPDATE FROM 9:28 A.M. EASTERN ON MONDAY…USA Today has the results of its Ad Panel up online. Monster’s fiddling beaver ad ranked #10. CareerBuilder’s casual Fridays commercial was 51 out of 63 ranked ads. The first place winner was the Snickers ad featuring Betty White. – Peyton Manning? Who dat? Who DAT! The Who Dat... [full article »]
John Zappe
Articles by John Zappe...
Who Had the Best Super Bowl Ad? Vote Now
Who had the best Super Bowl commercial? Yeah, we know, it probably was Budweiser. The beer company’s advertising hegemony is so nearly complete that Anheuser-Busch should probably be given the lifetime achievement award and let somebody else have a shot at the top spots. But we’re a recruiting-focused site, so we’re asking you to choose between... [full article »]
CareerBuilder v. Monster: Who Will Win the Great Matchup Sunday?
After a week of serious stuff – Monster buys HotJobs and says “We’re No. 1.” CareerBuilder says, “No you’re not.” — Sunday brings us more of the same. At some point when the Colts and the Saints aren’t going head-to-head, CareerBuilder and Monster will go head-to-head with TV commercials that will set the tone for the... [full article »]
Monthly Jobs Report Is a Mixed Bag; Just Like The Economy
This morning’s monthly jobs report was a mixed bag offering something for both the bears and the bulls.The good news: Unemployment dropped from 10 percent to 9.7 percent. The bad news: The economy continued to lose jobs, shedding 20,000 in January when economists expected jobs to at least be flat, if not grow. The U.S. Bureau... [full article »]
CareerBuilder Reports North American Revenue
CareerBuilder released its North American revenue numbers today, which show that while it has been hurt by the recession, it’s still ahead of its closest competitor. For the fourth quarter, CareerBuilder reported $131 million in revenue, a 30.5 percent decline from the last quarter of 2008. For the whole year, CareerBuilder’s North American revenue was $542... [full article »]
Wall Street Punishes Monster; CareerBuilder Has a Say
Monster is getting beat up on Wall Street today. The stock opened down and went lower, and is off 16 percent right now, a clear signal that the markets don’t like what the company announced yesterday. It announced that it had bought HotJobs for $225 million and that it lost money in the last quarter of... [full article »]
HotJobs Buy Boosts Monster In U.S., Globally
Monster’s acquisition of HotJobs is a major coup for the recruitment firm, catapulting it into the lead in traffic, and boosting its global growth prospects, while also helping it to gain greater entree to the small employers that to this day still turn to newspapers for recruitment. The $225 million deal gives it HotJobs, a presence... [full article »]
Monster Buys HotJobs
Monster is buying HotJobs. The news of the $225 million acquisition from Yahoo! was announced just moments ago in New York. The deal includes a three-year agreement in which Monster will power the career channel on Yahoo’s homepage in the U.S. and Canada. Yahoo will continue to manage the 600+ newspaper advertising and content consortium it... [full article »]
Kenexa Posts Quarterly Profit; Sees Improvement Ahead
Talent management vendor Kenexa eked out a small profit in the fourth quarter of last year, but still ended the year with a loss of $31.1 million. It was an improvement over the $104.7 million loss the company posted for 2008. However, that loss included a $167 million downward adjustment for goodwill. The 2009 report includes... [full article »]
Job Openings Show Biggest Growth In A Year
Coming up Friday is the monthly employment report from the U.S. Bureau of Labor Statistics. And if early indications are correct, it could confirm the hope raised by last week’s robust GDP numbers that not only is the economy recovering, but it is picking up steam. As a barometer of the political economy, the employment report... [full article »]
.Jobs Universe Project Explained In Meetings
In a blog post about yesterday’s DirectEmployers meeting, publishing industry analyst and consultant Peter Zollman called it “a valuable information session.” Recruitment consultant Gerry Crispin, who attended this morning’s second session, described it as a useful meeting that left him “very satisfied that the intent (of the creation of the dot-jobs domain) I have consistently written... [full article »]
Here Are 100 Of the Best Places to Work
Time for a guessing game. We’re playing “Who am I?” Here are the hints: I get nearly free health care and pay only a pittance (relatively) for great child care. My cost for education is small. Since I work on average, 35 hours a week, I have time for my family and recreation, which includes free... [full article »]
Colts v. Saints? Nah. Monster v. Careerbuilder
Monster fired the first shot in the ad wars Sunday with a commercial during the AFC championship football game featuring the Boogeyman and a new tagline. Bad at his job scaring children, the Boogeyman searches Monster and finds his perfect fit as an accountant. As he settles into his cubicle, the words “New precision job search”... [full article »]
Guests Invited to Hear of Million Job Board Plan
A group of recruitment and HR leaders and professionals has been invited to a meeting in Indianapolis to discuss the Direct Employers plan to build tens of thousands, maybe even a million, of new job boards using the .jobs domain. Although the program has been underway since October, the meeting later this month is described as... [full article »]
Dissatisfied Workers + Recovery = Workforce Planning
Earlier this month The Conference Board released the results of one of its periodic surveys saying less than half of American workers are happy at their job. Out of 2,900 respondents to the survey, only 45 percent reported being satisfied with their job. In 1987, when the question was first asked, 61 percent reported being satisfied. By... [full article »]
You Can Still Call Her Jenny, But Watch Out If She Sets Her Sights On Madam President
If Jenny DeVaughn hadn’t fallen in love with recruiting a decade ago, we might be calling her Madam President. Instead, you can still call her Jenny even as she trades her Chief Enthusiast Officer title, today, for the more prosaic director, social strategy for Bernard Hodes. Last week, as she was looking forward to her first... [full article »]
Recruitment Leaders at White House Modernization Forum
Three leaders in the U.S. recruitment industry are at the White House today, participating with about 50 CEOs and business and technology leaders in the Forum on Modernizing Government. Convened by President Obama, the forum is focused on the gap in technology between the private and public sectors. Craig Newmark, founder and owner of Craigslist, Manpower CEO... [full article »]
Free Sites Grow, But Monster, CareerBuilder Most Popular
Job posting distributor eQuest says CareerBuilder and Monster are still the most requested sites for advertising openings, though Craisglist and the free job boards were among the fastest-growing posting destinations. The company’s customers got more than 15 million responses from ads placed on free job boards and with the job aggregators in 2009. Google Base was... [full article »]
Fed Spending Credited With Stemming Job Loss
While cautioning that the numbers are preliminary and the analysis is subject to revision, the White House issued a report today taking credit for adding or saving at least 1.5 million jobs in 2009 and turning around the recession. Issued by the Council of Economic Advisers, the report says that after Congress adopted the President’s almost... [full article »]
Jobing.com Gets a New Look
Have you seen Jobing.com’s new look? The sites, which are localized by geography, but share the same look and feel, were relaunched at the start of the year and bear a “Beta” label across the upper left. The prominent Jobing.com logo has been downsized, the navigation has been reworked to give emphasis to the job seeker... [full article »]