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Jim Wexler

As president of Experiences Unlimited in New York, Jim Wexler develops digital marketing strategies and campaigns to improve talent performance, helping top companies create gamification experiences to deepen engagement, build relationships, and change behavior. Known as the original pioneer of games as a media platform, he has developed branded games that have earned over 8 million plays, including first-ever game-based campaigns for General Mills, Coca-Cola, The GAP, AXA Equitable, and Johnson & Johnson.

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Gamification: Big Data Is Watching

by Apr 15, 2014, 5:07 am ET

Screen Shot 2014-04-09 at 2.19.13 PMRecently, ERE asked me to conduct a webinar on The Impact of Gamification on Generational Talent. It’s an exciting topicworthy of exploration by forward-thinking talent acquisition executives, and in larger context calls for examination of the role of Big Data in business and in our overall culture.

The excitement surrounding Big Data is that web-browsing, location tracking, and social networks can help deliver automated, meaningful measurement of people and predict their behaviors. With our e-mails, social network interactions and mouse clicks able to be mined for insights, and personality-based assessment tests and games that study worker behavior, the ability to measure on a grand scale promises to transform organizational management.

Can Big Data make for a smarter working world, with more efficiently run companies guided by data and analysis? Are there dependable processes for predicting behaviors, skills, and preferences? Welcome to the relatively new field of workforce science, which adds predictive analytics to a hiring and career development playing field that’s long been dominated by gut intuition. keep reading…

The Boss Fight, 2013 Style

by Nov 15, 2013, 7:47 am ET

In videogaming, a Boss Fight is a challenge at the end of a stage or level. A generation of game players has grown up fighting a boss enemy often far stronger and larger in size than them.   Now, economic conditions point to a real Boss Fight looming for so-called Gen Y or Millennials ages 22 and 29 who grew up playing these games, at 80 million the largest generation in the country’s history.

Study after study has depicted Millennials as entitled and coddled narcissists who endlessly post to social networks. Stereotyping labels have also targeted Gen X, Baby Boomers, and earlier generations.

This group’s sheer size makes them a workforce to contend with. Recruiters can do a better job of attracting top millennial talent by understanding the economic and sociological forces that have shaped this generation’s workplace attitudes.  keep reading…

What Trends in Film-going Tell Us About Employer Branding

by Aug 9, 2013, 6:24 am ET

Screen Shot 2013-07-29 at 10.17.25 AMHollywood’s summer season is in full swing, and a Monday morning review at our company of the weekend’s box office led to an impromptu employee survey about appreciation of movies beyond the multiplex.

The interest level in old films is nonexistent among our 20-something graphic designers and account managers. None of them have ever really seen a black-and-white film or any of cinema’s best from decades past, which says something important about their relationship with films. Their generational disinterest in traditional narrative carries important implications for employer brand marketing. keep reading…