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Jeff Perry

Jeff Perry is a recruitment advertising account executive at the StarTribune in Minneapolis. He is also a professional jazz musician and diversity presenter. Contact jeff.perry@startribune.com.

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Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response

by
Jeff Perry
Sep 23, 2009, 5:30 am ET

Shopping for a car? Need groceries? Want new clothes? Looking at trying a new restaurant? Whether we are actively searching for a given product or not, we form opinions and make decisions based, at least in part, on the marketing messages we receive about them. The world of employment advertising is no exception. Attractive logos, extensive... [full article »]