Shopping for a car? Need groceries? Want new clothes? Looking at trying a new restaurant? Whether we are actively searching for a given product or not, we form opinions and make decisions based, at least in part, on the marketing messages we receive about them. The world of employment advertising is no exception. Attractive logos, extensive... [full article »]
Jeff Perry
Articles by Jeff Perry...
Job Titles & Headline Statements: Be Noticed, Stand Out From Competitors, Increase Response
by Jeff Perry Sep 23, 2009, 5:30 am ET