Most likely you’re already using LinkedIn, Facebook, and Twitter, but what many recruiters don’t know is that Google+ is starting to make an impact. It is the second-largest social network and has more than a billion users. While this network has had a quiet emergence, savvy recruiters will find that Google+ offers some major advantages and the opportunity to get one step ahead.
Nowadays, just about everyone is plugged into Facebook, Twitter, and LinkedIn. These social channels have opened up a completely new way for recruiters and companies to find skilled candidates for job openings across a range of fields. Beyond those three leading platforms, recruiters have also seen an influx of new social recruiting tools, like Jobs2Web. These new developments provide substantial evidence that recruiters and organizations are searching for innovative ways to source candidates through new and existing social media networks.
It’s interesting, then, that despite this clear ambition to make the most of available social recruiting channels, recruiters and organizations continue to underuse one prominent social network, Google+.
We’re always looking for new ways to engage with candidates; we want to be first, and get there faster and more effectively. This year, we saw three key shifts in how job seekers consume career information that we foresee carrying over into the New Year.