This year in the recruiting industry there has been a lot of talk about how companies are tapping into Web 2.0 technologies to enhance their recruiting. But how is the candidate community also using these technologies for their own purposes, and what impact is it having on our recruiting strategies?
For months (and years) I’ve wondered what the number of monthly searches was for job-related keywords on Google. I always knew it was a big number, but I was shocked to see it was over 100 million searches just in June — with June being the “dog days” of recruiting and job searching. The average month is more around 124 million searches.
Historically, the search engines haven’t shared numbers on how many specific keyword searches there were for targeted keywords, but recently Google has changed its external keyword research tool to show us the search numbers for the previous month and the average number of searches for exact keywords. This helps to shed light on exactly how much job- and career-related search activity is happening monthly on Google.
Anyone can access this free tool at Google by typing in this URL to view how many people are searching for jobs in your locations and/or hiring need areas:
Some interesting facts, which you can validate using the tool above:
TOP CAREER AREAS: (Monthly)
• Sales jobs – 2.2 million searches
• Customer services jobs – 1 million searches
• Administrative jobs – 823,000 searches
• Accounting jobs – 673,000 searches
• Human Resource jobs – 673,000 searches
• Nursing jobs – 673,000 searches
• Finance jobs – 368,000 searches
• Legal jobs – 301,000 searches
TOP LOCATIONS: (Monthly)
• Georgia jobs – 2.7 million searches
• Illinois jobs – 2.2 million searches
• Arizona jobs – 1.5 million searches
• Massachusetts jobs – 1.5 million searches
• Michigan jobs – 1.5 million searches
• New Jersey jobs – 1.5 million
• Jobs In Chicago – 823,000 searches
• Dallas Jobs – 673,000 searches
• San Diego jobs – 550,000