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David Martin

Dave Martin, CTO and founder of Three Sparks Global, has over 13 years experience covering online technology and online commercial strategy. More recently he has been an evangelist keynote speaker focusing on rapid growth of mobile internet. His expert experience and knowledge spans across social media, online recruitment, mobile applications, mobile market, mobile business, web business models, strategic delivery, project management, product development, product launch, and business development. He recognizes the shape of the Internet in the future and cares about products supporting individuals and companies in a hybrid online world of mobile and desktop. He is a leading mobile Internet expert with the strategic and hands-on project experience to drive online business forwards into the next decade of media consumption.

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Mobile Sites Win the Battle Against Apps But Leave an Apply Time bomb

by Mar 17, 2014, 12:11 am ET

statistics_smallWe tracked the mobile recruiting efforts of 100 firms over the last three years. Mobile-recruiting-native apps (those you download and install) are in decline, while mobile-optimized websites are on the increase.

Here’s what else we learned: keep reading…

I Know You’re Concerned About Mobile Recruiting, But You Need to Move Faster

by Dec 5, 2013, 6:36 am ET

Screen Shot 2013-12-01 at 2.34.42 PMOnline recruitment marketing has progressed slowly, moving at the pace of a sloth when compared to e-retail. Mobile web is rapidly taking over desktop web and change is now at cheetah speeds. Can recruiting catch up candidate expectations?

For the last 15 years or so recruitment has relied on the Internet to attract talent. During that time we have seen huge technological and infrastructure changes surrounding the web. Above all the largest change has been speed of connection, costs, and confidence.

In the U.S. and Europe broadband is relatively cheap and has high population penetration. The cost of a laptop has dropped from four figures to a few hundred dollars or Pounds. The consumer in the street is no longer scared to click on links and is highly confident in search and web browsing. The success of social networks relied on the timing of these three areas converging to maturity.

While the ingredients of the Internet has been changing rapidly, the basic recruitment solutions have remained predominantly static. Some aesthetics have changed in order to  remain “fashionable” but the job board works the same way and the corporate career site now has video.

I am not saying there has been zero innovation: clearly job aggregators, LinkedIn, Glassdoor, etc are innovating, but these are not the majority.

It used to be that consumers would buy a PC and keep it for five years. The interface has been a keyboard and mouse (or trackpad) for decades.

But this is all changing. keep reading…

Job Descriptions Are Noise

by Mar 27, 2013, 12:45 am ET

flipboard-logo-fullcolor-tinyThe majority of job descriptions are a waste of space. Potential candidates read job titles, look at the renumeration, the location, and then many throw their resume out hoping it will stick. Most simply do not read all that text between the job title and the apply button. So is it time to rethink the job description? What is wrong with the job description? Why is it ignored by so many?  keep reading…

45 Million Monthly Mobile LinkedIn Searches

by Mar 18, 2013, 12:01 am ET

comScore_IncWe have all seen the stats: more and more people are using smartphones and tablets to connect to the web. We probably all use our own mobile phone to interact online every day. But what does this mean for recruitment? Do people use their handheld devices to research companies and find their next job? keep reading…

A Mobile Recruiting Checklist

by Oct 9, 2012, 4:24 am ET

To help you better understand mobile optimization, I have prepared a simple checklist, taken from my 2012 mobile recruiting guide.

Are you building great relationships from your career website when candidates visit on mobile? If you haven’t considered the following, you could be damaging your employee brand. keep reading…

Massive Mobile Update

by Aug 23, 2012, 6:45 pm ET

The mobile web has been a long time coming, but it has arrived and it is here to stay. The big tech players are re-optimising their mobile channels.

Google has been investing time improving search on the mobile web. It recently announced a raft of visual changes for searches such as finance, currency conversion, holidays, etc. This is clearly the start of a serious mobile optimization program. A source inside Google shared that the global search volumes for mobile were overtaking global desktop searches.

The mobile optimization effort is paying off. The search results are significantly different on mobile and currently favor mobile-optimized sites. Is your recruitment site in or out of Google’s favor — are you mobile optimized? keep reading…

The Mobile Recruiting Market Is About to Get Very Hot

by Jun 29, 2012, 5:45 am ET

The social recruiting hype went huge and has not burst, but mobile has followed a stealth, almost, cult adoption. Over the next 12 months the continued convergence of mobile and social will catapult mobile to the front of recruiters’ minds.

As an industry, recruitment is suffering the growing pains of mobile web. You know you need to support mobile, and reap the rewards of the powerful digital marketing and engagement channel, but it is not clear what the objective is, or how to go about it.

Is mobile the ultimate connectivity tool providing employer information and candidate communication? Or is it the new way to apply for jobs? Maybe it is the next best referral tool? Perhaps it is the ideal back-office device allowing the candidate database to be carried in your pocket! Perhaps the true jackpot mobile recruiting solution is still waiting to be discovered.

Recent research shows that 31% of the global $5.3 billion mobile advertising spend is to achieve market presence, while 25% is for lead generation. If recruitment followed the same pattern, this would be 31% for employer branding and 25% to attract applications; but today most companies have pushed mobile off the agenda in place of social media. The problem with this typical approach is social media is rapidly morphing into mobile! keep reading…

Time Spent Creating Mobile Recruiting Applications Is Time Wasted

by May 16, 2012, 8:45 am ET

The use of the Internet with a smartphone is fast becoming the next mass media channel. That’s particular true with social media such as Facebook. Recents statistics from a company called comScore show the mobile Internet audience is using Facebook nearly an hour more a month than they’re using it on a desktop.

Facebook mobile users have a choice of downloading an application, or using the mobile Facebook. Eighty percent of mobile Facebook users use the application. With Twitter, users prefer the application, too. This data has confused many industry commentators, with many bloggers writing that applications are “winning the battle.” This interpretation is wrong. keep reading…