Online recruitment marketing has progressed slowly, moving at the pace of a sloth when compared to e-retail. Mobile web is rapidly taking over desktop web and change is now at cheetah speeds. Can recruiting catch up candidate expectations?
For the last 15 years or so recruitment has relied on the Internet to attract talent. During that time we have seen huge technological and infrastructure changes surrounding the web. Above all the largest change has been speed of connection, costs, and confidence.
In the U.S. and Europe broadband is relatively cheap and has high population penetration. The cost of a laptop has dropped from four figures to a few hundred dollars or Pounds. The consumer in the street is no longer scared to click on links and is highly confident in search and web browsing. The success of social networks relied on the timing of these three areas converging to maturity.
While the ingredients of the Internet has been changing rapidly, the basic recruitment solutions have remained predominantly static. Some aesthetics have changed in order to remain “fashionable” but the job board works the same way and the corporate career site now has video.
I am not saying there has been zero innovation: clearly job aggregators, LinkedIn, Glassdoor, etc are innovating, but these are not the majority.
It used to be that consumers would buy a PC and keep it for five years. The interface has been a keyboard and mouse (or trackpad) for decades.
But this is all changing. keep reading…