After recent announcements by Facebook and the rise of networking platforms like MySpace, LinkedIn, and Ning, social networks are once again gaining momentum. Usage is accelerating, new audiences are being drawn in, and new applications are being developed that can help us all better manage our lives and contacts. Recruiters stand to benefit most from these trends, and here’s how.
One of the biggest challenges in online recruiting has been a lack of detailed, regularly updated and public information on candidates. Social networks have the ability to change this, and we’re still in the early-adopter stage. There are signs that social networks are growing up, expanding their audiences beyond the earliest adopters, and increasing their usefulness to recruiters.