Have you been kind today? Make kindness your daily modus operandi and change your world. –Annie Lennox I recently finished reading the book The Power of Nice. I especially liked this book, because not only was it written by two very successful women, it was written by people who work in the advertising industry. I work... [full article »]

In a recent article published by Forbes, “Keeping Ex-Employees Brand Loyal,” the author describes some of the dos and don’ts as to what companies can and should do to protect their brand image when employees leave an organization. This article really resonates with me because it speaks to why brand reputation is such a tender,... [full article »]

No, I am not a hypocrite. I, like millions of people, participate regularly in social networking. I am a proponent of social networking and appreciate the implication of its value. However, what prompted me to write this article was a little bell going off in my head. That bell rings out: “So you come into... [full article »]