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Claes Peyron

Claes Peyron is the global head of insight at the employer branding consultancy Universum, and also heads up its Swedish operations. He is part of the management team of Universum and has a strong focus on client experience. He advises organizations on how to leverage their employer brands and secure current and future talent needs. Prior to joining Universum, he was the managing director of the marketing strategy firm Marketing Clinic and before that he spent several years in executive positions in the IT and Media sector, including five years with Modern Times Group, MTG. He holds an MSc in business administration.

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9 Steps to a Successful Employer Branding Strategy

by Feb 6, 2013, 1:58 am ET

Never has current and future talent been more important to business success than it is today. Today, organizations discuss having a “people advantage” and work with “talent optimization.” There are also new titles and positions like “Chief Talent Officer.” Attracting and retaining the right talent is becoming a key organizational capability. The industry is quickly moving away from a short-term recruitment focus to a long-term employer branding focus.

Companies will gain a competitive advantage by taking a long-term approach to investing in employer branding and developing their brands to align with long-term business needs.

Here are some concrete, step-by-step tips to help develop your own employer branding strategies: keep reading…