A workshop leader at the March 2012 ERE Expo, Cassandra Denny is a graduate of the University of Washington where she studied psychology. She has been recruiting since 2004, hiring for companies like Concur Technologies, Cobalt, Vertafore, and Mike’s Hard Lemonade. Her recruiting has encompassed a wide variety of positions especially in software, hardware, and IT. She is a recruiting manager, author, and speaker on the topic of recruiting optimization, time management, and sourcing. In her current role at A Place for Mom, she is responsible for corporate recruiting, mentoring, and training others, putting in place recruitment strategy and processes, as well as integrating passive sourcing with social media and attraction plans. She is extremely passionate about using technology (applicant tracking systems, social networks, and marketing campaigns) for talent identification. Her goal is to help others instill a corporate recruiting culture at their current companies and also create leadership interest around sourcing and passive recruiting.