Carol McDaniel is the vice president, Tampa operations, at the Bernard Hodes Group, an international leader in recruitment marketing, branding, and staffing solutions. Her background combines extensive marketing and advertising expertise with the added advantage of direct recruitment experience. She provides clients with a strong understanding of the many challenges within today's competitive labor market environment and is a subject expert on the employer marketing and branding process, social recruiting and employee engagement. Her passion is working with clients to develop strategic recruitment solutions that lead to more successful staffing outcomes. She is a frequent speaker at HR events and is often called upon to share her expertise. She volunteers her time with the HR Florida State Chapter of the SHRM and currently sits on the executive board as the professional development chair.