The extended version of this article will be published in the Journal of Corporate Recruiting Leadership. Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster. –Professor Geert Hofstede, Dutch social psychologist One of the greatest challenges facing global companies right now is their... [full article »]
Brett Minchington
Brett Minchington MBA, chairman/CEO of Employer Brand International, is a global authority, author, and corporate advisor on employer branding. His global footprint includes delivering employer branding events and training in more than 35 cities in 22 countries with senior leaders from a majority of Global 500 companies. His work has been published in major newspapers, HR, management, and marketing publications around the world. He has consulted to firms on global and national employer brand projects including Siemens, PwC, Hewitt, Amana Living, Bankwest and Origin. His book "Your Employer Brand attract-engage-retain" sold in over 42 countries, and his new book ‘Employer Brand Leadership – A Global Perspective” is a practical guide to building a best practice employer brand and includes nine case studies from some of the world’s best employer brands. Information about his books and articles on employer branding can be foundonline.
Articles by Brett Minchington...
Employer Branding Without Borders – A Pathway to Corporate Success
by Brett Minchington Jul 5, 2011, 5:23 am ET
Get Your Employer Branding Back on Track
by Brett Minchington Apr 13, 2011, 12:29 pm ET
The biggest challenge I find for managers responsible for the employer brand strategy is they don’t understand the science of branding and lack knowledge in branding principle and practices which have been informed by decades of research into how brands grow. I’m going to go over that here, and then get to what you can... [full article »]
Companies Must Segment and Target Their Value Propositions to Influence and Attract the Best Talent
by Brett Minchington Jul 1, 2010, 12:29 pm ET
Influencing candidates to join your company will require a segmented and targeted recruitment communications approach — that’s the key take-away from our Employer Brand International’s global research study to identify the key ‘Influencers of Employment Choice.’ The global study surveyed more than 400 employees to determine what influences their employment choice. The survey found there... [full article »]
