Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees in other ways they care about.
Harvard Business Review came out with an interesting study a while back that showed companies with strong employer brands pay 10 percent less to their employees.
Glassdoor has a corroborating study that showed employees need a much smaller raise when switching jobs from companies that have higher star ratings.
I talk about it all in the short video, below.
