You Might Pay People Less If You’ve Got a Great Employment Brand

Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees in other ways they care about.

Harvard Business Review came out with an interesting study a while back that showed companies with strong employer brands pay 10 percent less to their employees.

Glassdoor has a corroborating study that showed employees need a much smaller raise when switching jobs from companies that have higher star ratings.

I talk about it all in the short video, below.

Phil Strazzulla is the Founder of SelectSoftware, a website that offers HR professionals free advice so they can buy the right business software. He got into the HR space when he started NextWave Hire, a recruitment-marketing software company.  He started his career as an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he taught himself to code and started his journey as an entrepreneur.