You Might Pay People Less If You’ve Got a Great Employment Brand

Many of the most sought-after employers are able to pay a discount to their competitors in terms of salary, because they are compensating their employees in other ways they care about.

Harvard Business Review came out with an interesting study a while back that showed companies with strong employer brands pay 10 percent less to their employees.

Glassdoor has a corroborating study that showed employees need a much smaller raise when switching jobs from companies that have higher star ratings.

I talk about it all in the short video, below.

Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.