Having been in the recruiting game for a while now, I have attended numerous conferences. I almost always get some good nuggets of information and network with some really great people. However — my complaint for years has been that you only hear from the big, household name companies — most of them business-to-consumer brands that have enormous built-in advantages that most of the rest of us at our companies only dream of having.
ERE has a ton of these great brands on the docket for the fall, Atlanta event: the J&Js, the ADPs, the Hiltons, the IBMs, and so on. To hear these companies discuss “best practices” with regards to talent acquisition is great but can be unrecognizable to me, as I imagine it is to a lot of my peers not at companies like these.
So — given that many of us do not have recruiting teams 100 + in size, nor do we have the enormous amounts of budget and resources that these companies enjoy — I’m going to do a session for the less-known brands.
Look — I am not saying that these multinationals don’t have problems and are not coming up with some very cool ideas. But I am really excited to present at ERE not on why you should be building an employment brand but how you can actually do it — and without these resources and budgets. I am really excited to be presenting to you at the Fall ERE conference many ideas and practices that you can take back with you and implement immediately.
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We will talk strategy, tactics, how to engage your employees in the cause, content, and how to measure success. You will not hear me talking about anything that is budget-prohibitive nor something that would take an army of people to produce. Yes — we all know a good employment brand is critical to any successful recruiting strategy, but this won’t be another in the long line of talks about why you should be doing this. I am pumped for the opportunity to show you how you can not only play with the big guys — but beat them too.
Looking forward to seeing you all at ERE!