Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation

Universum’s annual list of “most admired” employers is out, with many of the usual suspects (Google, Apple, Amazon) topping the list. Not surprisingly, many of these top-40 brands also sit atop Kantar’s 2019 list of the most valuable consumer brands. This got us thinking: How do strong consumer brands translate to strong employer brands, and … Continue reading Why Organizations Value Consumer Brands More Than Employer Brands and How to Change the Conversation