Webinar: T-Mobile: A Recruiting Success Story

Do recruiters care about retention? If not, I think they should.  I also think that Marty Fischer, Director of Talent Acquisition at T-Mobile, would agree with me. The role of the recruiter is to identify candidates. Today’s recruiters achieving competitive advantage are also measuring their efforts to prove that the candidates they acquired are the “right fit for the organization”.

Marty was kind enough to share his success story in obtaining spending and advertising metrics for T-Mobile. To that end, Marty discusses how they used that information to make better recruiting decisions and validate their recruitment strategy. His presentation includes:

·      Implementation of online tracking and management tools.

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·      Analysis of metrics and quality of hires.

·      Results (improved negotiations with media, diversification of spend, reduced costs, and enhanced employment brand exposure).

Madeline Laurano is the founder of Aptitude Research. Her primary focus over the last 12+ years has been on the talent management market, specializing in talent acquisition. Her work helps companies both validate and reevaluate their strategies and understand the role technology can play in driving business outcomes. 

Prior, Madeline held research roles at Aberdeen, Bersin by Deloitte, ERE Media, and Brandon Hall Group. She is co-author of Best Practices in Leading a Global Workforce and has been quoted in The Wall Street Journal, The Boston Globe, Yahoo News, and The Financial Times. She is a frequent presenter at industry conferences including the HR Technology Conference and Exposition, SHRM, IHRIM, HCI’s Strategic Talent Acquisition conference, GDS International’s HCM Summit, and HRO Today.