Do recruiters care about retention? If not, I think they should. I also think that Marty Fischer, Director of Talent Acquisition at T-Mobile, would agree with me. The role of the recruiter is to identify candidates. Today’s recruiters achieving competitive advantage are also measuring their efforts to prove that the candidates they acquired are the “right fit for the organization”.
Marty was kind enough to share his success story in obtaining spending and advertising metrics for T-Mobile. To that end, Marty discusses how they used that information to make better recruiting decisions and validate their recruitment strategy. His presentation includes:
· Implementation of online tracking and management tools.
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· Analysis of metrics and quality of hires.
· Results (improved negotiations with media, diversification of spend, reduced costs, and enhanced employment brand exposure).