Use the Affordable Care Act to Attract Clients

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Dear Barbara:

How can we compete with other contracting firms who are not ACA (Affordable Care Act) compliant and therefore can quote lower rates than us?

Susan R., Ft. Wayne, IN

Dear Susan:

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After this year’s Supreme Court ruling, the ACA (Affordable Care Act) is obviously here to stay. Firms that are not compliant are not protecting their clients and will eventually be forced to be in compliance.

Use the fact that your firm is ACA compliant as a differentiator that is protecting your clients and candidates. ACA can actually be a windfall for staffing and recruiting firms when companies near the 50 employee level decide to hire temporary or contract employees. It goes back to stressing the WIIFM (What’s In It For Me) to your clients when you are having this discussion.

Barbara J. Bruno, CPC, CTS

Barb Bruno, CPC, CTS, is one of the most trusted experts, speakers, and trainers in the Staffing and Recruiting Professions. If you want to receive FREE training articles from Barb, sign up for her NO BS Newsletter! Barb has spent the last twenty years focused on helping Owners, Managers, and Recruiters increase their sales, profits, and income.

Her Top Producer Tutor web-based training program jumps-starts new hires and takes experienced recruiters to their next level of production. Barb's cutting-edge program, Happy Candidates, provides you with a Customized Career Portal in less than 10 minutes. Happy Candidates allows you to help the 95% of candidates you don?t place and eliminates the greatest time waster in your business.

If you'd like to contact Barb, call (219) 663-9609 or email