Total Wine’s reach now spans 193 stores in 23 states, as well as online sales in 14 states.
The chain’s stores can be as large as 50,000 square feet. The company also offers in-house publications about wine, beer, and liquor, weekly tastings, special events, classes, and even virtual tastings, streamed live.
I talked to Lori Block, senior manager, talent acquisition & executive recruitment, about how her team is attracting potential employees to this different-kind-of-liquor-store. Block talks about a set of videos she has made, how she made them, why she thinks they’re working, and more. It’s about 12 minutes, below.
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