This Low-budget, Low-tech Video From a Non-tech Company Is Worth a Look

Slick it’s not. But a metal-roofing company is out with a new two-minute video that does what some other recruitment videos do not: give appealing reasons to work at their company.

American Metal Roofs, out of Michigan, uses the video released today to show:

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  • Employees’ work is fun … “so much fun every day”
  • People take pride in it, and post on Facebook the work they’ve done
  • It’s like family, and people get along. (Wait a second — maybe that’s not like family.)
  • Employees get to help others through their jobs, and through charitable initiatives outside of work
  • The company is interested in people’s own success and career growth

More here.