Thermo Fisher Scientific has launched a revised career site, about three months in the making.
Brand Leader Charlotte Marshall (who’s speaking at ERE in San Diego) says that with the old version, only about three percent of the traffic on the site was reading stories about employees. But, she says, “they stayed for about three minutes and read on average three stories, showing how valuable this content is” — the heart of the company’s newly launched employment brand.
The new design, she says, improved and simplified the user experience, offering candidates the choice of the stories or a job search.
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The life sciences company, which uses SmashFly, has about 55,000 employees in 50 countries.