The U.S. Navy Is Crowdsourcing Recruitment Branding

Screen Shot 2015-02-11 at 11.58.14 AMRemember how the Navy in the U.S. is moving away from the whole “force for good” message, into something a little more, uh, aggressive?

It’s looking for a new slogan, and looking for up to three ideas from anyone who wants in.

The Navy is taking ideas until February 24. Submissions only require a name, phone number, and email address, along with up to three slogans.

Article Continues Below

Each slogan will begin with “America’s Navy,” followed by some sort of additional phrase.

Navy Times readers will vote on their favorite slogan among a group winnowed down by a panel. Navy leaders will also be given the top ideas.

Topics