The U.S. Navy Is Crowdsourcing Recruitment Branding

Screen Shot 2015-02-11 at 11.58.14 AMRemember how the Navy in the U.S. is moving away from the whole “force for good” message, into something a little more, uh, aggressive?

It’s looking for a new slogan, and looking for up to three ideas from anyone who wants in.

The Navy is taking ideas until February 24. Submissions only require a name, phone number, and email address, along with up to three slogans.

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Each slogan will begin with “America’s Navy,” followed by some sort of additional phrase.

Navy Times readers will vote on their favorite slogan among a group winnowed down by a panel. Navy leaders will also be given the top ideas.