Search engines are great places to start looking for a single, specialized candidate, or even for pages that may list several names in a particular users group. Sometimes, though, a need to fill reqs is so pressing that conducting a detailed search may not be in your best interest. On the other hand, you may just need to add to your database in order to avoid hitting the same people over and over again. Your choices? You could spam everyone in your prospect database and risk losing leads for future openings. You could search through your current database in hopes of finding a few relevant candidates, recheck their info and ask them for leads. Or you can put a spider to work. While spiders crawl the Web following various links, the Web Mole goes deeper into the cyber-sphere, looking only for e-mail addresses. It finds addresses based on a keyword query you create, saves the addresses, and lets you send these new prospects a piece of targeted mail without needing to “cut and paste”-all at one time. If you have various types of reqs open, just do another search with different keywords; you can conduct multiple queries simultaneously. Web Mole has a filter to eliminate duplicate addresses and claims to collect about 1,000 different e-mail addresses in an hour-depending on the keywords used. However, we tried it looking for “COBOL” and “Y2K” and found only 313 names in an hour. Of course, that was 313 more than we had when we started. Although you can download a free demo from Web Mole’s Web site, the demo will not save the e-mail addresses it collects. A one-user license for Web Mole is $249.00. Additional users can purchase a license for $99.00 each. System Requirements: Windows 95 or Windows NT 4.0, Pentium 75+, 10 MB disk space, 16 MB RAM, Internet connection. If you send untargeted bulk e-mail you insinuate yourself into someone’s life whether they want you there or not. Spam can result in flames, a widespread poor reputation, or even cause your ISP to cancel your account. This is not necessarily a good way to go if your business requires you to get people comfortable with you. Targeted e-mail campaigns are far more effective. You choose who to send mail to based on qualities about them that you’ve found attractive or promising. Next week: Slithering through the Cyber-sphere
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