The Problem With Emphasizing Employer Branding in Job Posts

Job postings often emphasize employer branding by focusing on the company. The problem with that is that a job post should focus on…the job. In his groundbreaking 2019 bestseller Nine Lies About Work, Marcus Buckingham, had it right when he cited in Lie No. 1 that people really don’t care which company they work for. … Continue reading The Problem With Emphasizing Employer Branding in Job Posts