An Employer Brand Checklist From HR Open Source (#HROS)

Below is an example of what’s built and shared as inspired by HR Open Source. I opened my own playbook of tools/resources/approaches I use with clients, and then asked my peers to contribute some of their own. 

We’ll be discussing more practical applications of HR Open Source at my panel at ERE in New Orleans, as well as taking attendees inside the development and contribution of a specific case study from Go Daddy. 

Employer Brand Vehicles, Techniques, and Approaches

  • Employee Value Proposition
  • Employer Brand/Culture Video
  • Enhanced Benefits
  • Employee Thought Leadership
  • Blogs
  • SEO Strategy
  • Talent Networks
  • Hashtag Campaigns
  • Enhanced Job Descriptions (embedded links, videos, photos, team pictures, etc.)
  • Enhanced Email Sig Files (dynamic, visual, include social links)
  • Live Streaming (FB Live, Periscope, Meerkat)
  • Candidate Experience (CX)
  • Candidate Experience Surveys
  • Employee Evangelists/Ambassadors/Activations
  • Employee Alumni Networks
  • Text Message Campaigns
  • Augmented Reality
  • Targeted Ads (Google, Facebook, LinkedIn, etc)
  • Applicant ATS segmentation/tagging/targeting/re-targeting
  • Webinars
  • Dynamic University recruiting (pre-event social engagement, talent pools, profiling)
  • Persona Mapping
  • Diversity Branding (Diversity, Veteran, Disability, etc)
  • Dynamic Referral Programs
  • Real-time Dashboards
  • Inbound Email Marketing
  • Twitter Chats
  • Dynamic Offer Letters
  • New Hire Materials
  • Podcasts
  • Employee Blogs
  • Independent Job Shadowing
  • Corporate Social Responsibility
  • Declination Surveys
  • EB Source of Influence
  • Internal/External Facebook groups (invite employees and prospects)
  • Internal EB Slack channels to crowdsource content from employees
  • Employee-contributed Public Spotify playlists
  • Branded Giveaways
  • Employee Generated Content/Stories

Tools and Resources

  • Tweet Sheets 
  • Sell Sheets
  • Employer Brand Playbook
  • Employer Brand Asset Library
  • Hiring Manager Training
  • Corporate Brand Book/Guidelines
  • Corporate Marketing Goals & Objectives
  • Stock Image Library
  • Sourcer’s Toolkit
  • Google Analytics
  • CRM
  • Virtual Reality
  • Podcasts
  • Employee Social Profiles
  • Glassdoor
  • Mobile Apps
  • Branded Social Media Templates
  • Google Forms
  • Landing Pages
  • Social Scheduling Tools (Buffer, Hootsuite, etc.)
  • Social Media Monitoring Dashboards (Hootsuite, Tweetdeck, Radian6, etc.)
  • Net Promoter Score 
  • Billboards

Social Media/Community Channels

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Pinterest
  • SoundCloud
  • YouTube
  • Vimeo
  • Tumblr
  • Medium
  • Google Hangouts
  • Slack
  • Flickr
  • Weibo
  • Slideshare
  • Quora
  • Facebook Live
  • Periscope
  • Meerkat
  • Messaging Apps (whatsapp, Facebook Messenger, Telegram, etc)

Special thanks to the contributors below for sharing some of their tools and approaches (learn more here about how it came together).

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Susan LaMotte, Stacy Zapar, Will Staney, Bryan Chaney, Allison Kruse, Celinda Appleby, Steve Levy, Leela Srinivasan, Shannon Smedstad, Ashley Cheretes, Jennifer Newbill, Holland Dombeck McCue, Jennifer Tharp, Cindy McGregor, Alex Putnam, Aaron Lintz, Rita VanderWaal, and Sedef Buyukataman.

Lars Schmidt is the founder of Amplify Talent, a talent agency that provides consulting and search services to help companies like SpaceX, Hootsuite, and NPR recruit more effectively and efficiently. Prior to launching Amplify Talent, He was the senior director of talent acquisition & innovation at NPR where he was responsible for providing leadership and advocacy for talent acquisition strategies that aligned with NPR’s strategic mission and core values. He held various HR and recruiting leadership roles with companies including Ticketmaster, Magento, Pencom Systems and several startups in Los Angeles.

He is a fierce advocate for progressive HR with a strong track record iin developing and executing innovative global recruiting strategies. He was named a Top 100 Influencer by HR Examiner. He was included in The Huffington Post’s Top 100 Most Social HR Experts on Twitter and LinkedIn's 50 Most Popular Recruiting Influencers. He was also a contributor to SHRM's first book on social media and Glassdoor’s book on Employer Branding. You can follow him on: Twitter at @ThisIsLars, Facebook, and LinkedIn.