The Devil Nearly Took Over Until the God Particle Rescued Us

This is one amazing week. Over there in Switzerland, physicists say they’re pretty sure they’ve discovered the “God particle.” If you’re a physicist it’s a really big deal. The rest of us were all pretty happy for them, even we can’t tell a Higgs Boson from a bison.

What you didn’t know, though, is that now that they’ve found it, it won’t be long before you’ll see the effect it has on recruitment.

How’s that?

Very simple. All those physicists who worked on the project are going to get snapped up by the private sector, says Dr Simon George, who’s one of them himself. Somebody has to go recruit them, right? Then there’s the vacancies them leaving will create at CERN, which will also have to be filled.

And that’s not to mention how discovering this teeny little particle confirms the “Theory of Everything,” which will eventually explain how every job in the world can be filled with only top talent.

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If you think that was a stretch, Saatchi & Saatchi is leveraging the devil to find a programmer for its Tel Aviv office. Proving that gamification may know no limits, the CEO of BBR Saatchi & Saatchi Israel, Yossi Lubaton, shows up on Diablo III Wednesdays to take on challengers, and get them talking about themselves.

Those who “show no mercy to competitors while coming up with killer ideas” may get called in for an interview. One of them, says the “Hell of a Job” website the marketing-communications agency created, will “receive a shining new Warmonger Sword, loads of gold and a worker ID badge.”

Be warned that  Lubato is a Diablo 3 Barbarian, Level 60. You might consider hurling a few bosons at his shields.

John Zappe writes for ERE, and consults with digital content operations, focusing on the advertising side. Todd Raphael works on ERE's website, conferences, awards, community, and more.