In talent acquisition, we always want to better understand our end customer — the job seeker. With that in mind, I wanted to share some data that dives into when applicants are most likely to apply.
We are talking about likelihood and conversion rates — what percentage of job seekers will apply for a job after looking at it.
This conversion rate varies drastically depending on the day of the week, or time to day. So, if you’re running ads on Facebook or other networks where you can control when your ad shows up, keep this data in mind so that you don’t waste money.
It’s also interesting to infer from the data the mindset of a job seeker. Basically, they’re applying when they are in work mode — during the workday, and on desktop computers (not so much mobile).
