The 2 Most Important Employer-branding Metrics

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If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong understanding of what’s working and what’s not.

If you know these two buckets of metrics for your talent brand, then you’ll know where to focus your efforts.

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Phil Strazzulla is the CEO of NextWave Hire, a recruitment marketing software company.  NextWave Hire powers talent communities, enhances your career site, creates employer branding content, and spreads the word on social about your talent brand. He was an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he founded NextWave Hire.

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