The 2 Most Important Employer-branding Metrics

If you’re starting from scratch on your employer-branding metrics, there are two major buckets you should be thinking about in order to have a strong understanding of what’s working and what’s not.

If you know these two buckets of metrics for your talent brand, then you’ll know where to focus your efforts.

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Phil Strazzulla is the Founder of SelectSoftware, a website that offers HR professionals free advice so they can buy the right business software. He got into the HR space when he started NextWave Hire, a recruitment-marketing software company.  He started his career as an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he taught himself to code and started his journey as an entrepreneur.