As dot-coms and brick-and-mortar companies alike dole out pink slips, recruiters may be faced with a surplus of candidates and fewer open positions. In an effort to find opportunities for qualified candidates, why not consider startup companies? There are all types of startup companies, from new (yes, new) dot-coms to businesses in every conceivable industry. And, by using appropriate resources, recruiters can find out more about these potential employers. Start Me Up StartupJournal.com, The Wall Street Journal Center for entrepreneurs, features articles and information aimed at a startup audience. Many articles include the names of companies and their founders, which recruiters can put to use. Selecting “How-To,” for example, and then “Success Stories,” leads to profiles of different organizations. The article titles often provide some insight regarding the nature of featured businesses. While this type of searching is rather general, the site’s search box can help a recruiter hone in on a specific industry. Entering “publisher,” for example, recently returned 31 articles, the first of which focused on a Houston-based startup, Questia Media Inc. The article also mentions two other firms pursuing a similar market. Similarly, entering a particular location, such as “Houston,” in the search box will return articles referencing the location. This can also be an effective method of searching for a potential employer. High-Tech Info InfoWorld is one of several sites that feature articles about high-tech startups. Entering “startup” in the search box at the homepage returns articles that include mention of startup companies. A recent search returned one article that mentioned two West Coast-based companies, one in Menlo Park, California, and one in Bellevue, Washington. Both are involved in creating application integration frameworks at the network level. While either or both these companies may be potential employers, the article also mentions the PC Forum conference, which was held in Phoenix in late March. Following up on the conference could lead to the names of other companies. Because InfoWorld is targeted toward a high-tech audience, it can prove helpful when seeking employers for candidates in this field. Online and More Similarly, InternetWeek can also be a resource for finding potential employers. Although some companies referenced in articles may be technically oriented, not all positions with these companies are technical in nature. Entering “startup” in the search box at the site’s homepage, for example, recently returned several items that could be of interest, including an article about Reflect.com, a new beauty products company that is being financed in part by Proctor & Gamble. With corporate offices in San Francisco, manufacturing facilities in New York and a distribution hub and call center in Cincinnati, Ohio, it appears to be the type of company that could utilize candidates with various backgrounds and abilities at several locations. Seeing Red Another online resource for startups is Red Herring. Selecting “VC & Startups” at the site’s homepage leads to the latest financial details about startup companies. Although these brief articles don’t usually contain contact names, location information is furnished, along with company product overviews. Red Herring covers high tech, as well as other fields, such as pharmaceuticals. While browsing through the “VC & Startups” section is one way to find companies in a specific field, using the search box can expedite the process. Entering “pharmaceuticals,” for example, recently returned pages of available articles. Although not all articles were about startups, the lists are easy to sort through because information is returned using, among other categories, one called “Topic Area.” When an article is about a startup, “VC & Startups” is indicated in the “Topic Area.” The Candidates and the Companies Although not every candidate will be interested in a position with a startup, there are those who will recognize the opportunity a fledgling firm can provide. Recruiters who can find startup companies with open positions that match the skill sets of these candidates will have something to offer them: jobs.
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