Sifting Through the Cost per Applicant Data

Cost per applicant benchmarks are a great way to understand how your paid media is performing when you are putting dollars behind job postings. The folks at Appcast (the company that recently talked about “pane view” data) released a report detailing these benchmarks, along with some of the contributing factors to lowering your cost per application (and thus cost per hire).

Some of these are fairly unsurprising, such as higher Glassdoor ratings leading to higher apply rates. They help you paint a more complete picture of your target personas. But many of these indicators are not as obvious. For example, can you guess what day of the week job seekers are most likely to apply?

See the short video below.

Phil Strazzulla is the Founder of SelectSoftware, a website that offers HR professionals free advice so they can buy the right business software. He got into the HR space when he started NextWave Hire, a recruitment-marketing software company.  He started his career as an early stage investor at Bessemer Venture Partners before getting his MBA at Harvard Business School where he taught himself to code and started his journey as an entrepreneur.

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