Salesforce Links with Facebook to Drive Referrals

A new technology platform, combining the functionality of with Facebook, has opened the door for development of new referral and sourcing applications. The platform debuted at Dreamforce, the annual user and developer conference held in San Francisco earlier this month.

Jobs4MyFriends, a new Facebook application created by Appirio, is one of the first applications created on the new platform. It extends a company’s ability to use employee networks to generate referrals, according to Ryan Nichols, Appirio’s VP of product management.

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Leslie Stevens writes for human capital and business publications. She was a senior manager in the staffing industry for more than 20 years and understands how talent acquisition contributes to the bottom line. She likes it when readers share their opinions, innovative ideas, and experiences about overcoming obstacles while fighting the global talent war.