Now Tweet This (#Tweet, #Twitter, #roundup)

I just had my 1,000th conversation about Twitter at a recruiting (#recruiting)  conference (#conference) and it went the way of 990 of them. Just like this:

“We’ve been doing social media (#social media, #networking, #social) for a long time (#time). We have a Facebook page. We’re on LinkedIn. We have a blog and we post all our jobs on Twitter.”

Twitter (#lovetotweet) has taken its place as one of the triple crowns of recruiting (#recruiting, #triplecrown,#racing): Facebook, LinkedIn, Twitter.

No wonder Twitter is ready to IPO (#TwitterIPO).

Pushing all your jobs out on a Twitter feed is not social media (#spoilsport, #tiltingatwindmills, #whocares, #toomuchworktodoanythingelse). But pushing out all your jobs to your Facebook page (#Facebook, #page, #pushing, #pushyknowitall) isn’t much better.

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Twitter is a broadcast medium (#broadcast, #TV, #medium, #spiritworld) that gets treated as if there was only one channel (#channel, #toomuchworktodoanythingelse). And those hashtags (#hashtags). Have you ever searched a hashtag (#hashtag, #search, #ever)? Nearly useless (#useless, #whocares).

And now, it’s not just me (#me).

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.

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