My Dog-DNA-kit Order Makes Me Think More Companies Should Advertise Jobs to Customers

Whether or not you believe passive candidates are the best candidates, I think we can all agree that getting your job postings in front of more people is a good thing. Posting to job boards is pretty standard, but turning your products into job ads could allow you to tap into a talent pool that you hadn’t considered.

In fact, I was gifted a dog DNA kit and noticed the packaging was kind of interesting. What I uncovered shows the company is targeting a different type of candidate. Someone curious enough to take apart its packaging, and maybe someone who is not necessarily looking for jobs on Indeed.

It’s an idea that scales: The more the business grows, the more likely it is people will see the job ad. (Ask Ikea.)

After 10 years in HR doing everything from administering benefits, managing employee relations, and full cycle recruitment, I joined NextWave Hire as the head of accounts & operations to help more companies attract and engage candidates through our recruitment marketing and employer branding software. Connect with me on LinkedIn.