Whether or not you believe passive candidates are the best candidates, I think we can all agree that getting your job postings in front of more people is a good thing. Posting to job boards is pretty standard, but turning your products into job ads could allow you to tap into a talent pool that you hadn’t considered.
In fact, I was gifted a dog DNA kit and noticed the packaging was kind of interesting. What I uncovered shows the company is targeting a different type of candidate. Someone curious enough to take apart its packaging, and maybe someone who is not necessarily looking for jobs on Indeed.
It’s an idea that scales: The more the business grows, the more likely it is people will see the job ad. (Ask Ikea.)