GE Hopes Prospective Employees Get a New Sense of What It Does — and a Chuckle

While ADP is telling people it’s not just a payroll company, another giant American corporation is saying that it’s more than what you think it is.

With a set of humorous new videos, our protagonist explains that he’s got a hot new job with a manufacturing giant, only to find out that his friends and family are less than impressed. But, he insists, “I’m going to transform the way the world works.”

Message: come work for GE, and you’re working for a hot digital company, not a stodgy industrial company. The three new videos feature prominently on GE’s talent community, and are embedded below. (I’m a fan of the first of the three I put in there — the hammer one.)

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