For $50 Million Dice Adds Hospitality, Life Sciences to Its Holdings

Dice HoldingsBroadening its reach in healthcare and gaining a foothold in the hospitality job market, Dice Holdings today announced it acquired OnTargetJobs.

OnTargetjobs logoThe $50 million acquisition adds three key niche sites — Biospace (life sciences), HEALTHeCAREERS (healthcare), and Hcareers (hospitality) — to Dice’s growing portfolio of small but important niche players.

The company’s best known site is of course its career site for the tech industry In the last few years, however, Dice has expanded into energy and healthcare and added to its tech holdings buying Slashdot, SourceForge, and, most recently, UK-based The IT Job Board. The company already owned eFinancialCareers and JobsintheMoney, having acquired them in 2006.

Michael Durney, president & CE, said in making the announcement, “This acquisition fits with our expansion strategy and adds the leading vertical recruiting services in healthcare and hospitality to our portfolio.

“It’s no secret we’ve wanted to be bigger in online healthcare recruiting. HEALTHeCAREERS is the leading specialty player and will complement our Health Callings service with different strengths and very little overlap. The additional scale and new verticals will further diversify our company and create additional market opportunity.”

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Cumulatively, the new sites had revenue of $38 million in the last 12 months. That’s about a quarter of the total revenue Dice Holdings expects for 2013. How the OnTargetJobs revenue breaks down wasn’t disclosed, but Dice’s most recent financial report shows that its health care niche accounted for only about $1.1 million of the third quarter’s $52.6 million. The bulk of that — $37 million — came from the company’s tech and security clearance career sites.

OnTargetjobs, which previously operated the network of sites, was owned by equity investment firm Warbug Pincus.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.