Findly Buying Bernard Hodes? No, I Didn’t Get That Backwards

findlyHow’s this for a sign of the times: the 43-year-old recruitment advertising agency Bernard Hodes is being bought by a San Francisco-New Zealand upstart you may not have even heard of.

Bernard Hodes Group is part of the big agency Omnicom. Findly has been exhibiting at recruiting conferences, rolling out kitschy-named tools for managing candidates, mainly the coveted passive ones. Findly gets a big Madison Avenue sort of company to help it grow; Hodes gets a software-as-a-service techy company. Also, the union marries the market-to-them advertising part of the recruiting business with the community/CRM/gaming (engage them) part of it.

Article Continues Below

Here’s a q-and-a about the deal. You’ll see the deal closed on Friday, and that Findly — I mean Findly/Hodes — is owned by the Symphony Technology Group.